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Inbound Online Marketing for Local Businesses

marketing meeting alaniz marketing

In the past week, I’ve been asked several times about inbound marketing for the very small businesses that line our streets all over the country. Sure, it’s great to have a business that has 50 employees and $12 million in revenue. . . but many, many small businesses are more the “mom-and-pop” type, with maybe a couple other employees. How do these very small businesses take advantage of inbound marketing to grow their market share, customer loyalty, and revenue?

concepts of inbound marketing

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Franchisee Websites: Analyzing Results for ROI

marketing meeting alaniz marketing

franchisee website open for businessFranchisors today recognize that it’s important for their franchisees to have a strong online presence to spread awareness of their locations in local markets, increase lead generation and customer acquisition, and help improve customer loyalty and retention — all of which directly benefit the franchisor by increasing royalty streams, expanding market share, and strengthening the brand.

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Using QR Codes in Marketing your Local Franchise Business

marketing meeting alaniz marketing

QR marketing from PepsiQR codes are custom made for marketing your local business. Even though a franchisee might own multiple locations, each is really a local business and deserves it’s own marketing plan. Granted, there are some nice synergies (and savings) by developing an overall franchisee marketing plan, you should then think through its application to each location, and consider possible tweaks on a per-location basis.

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