Media lists contain the names and information about people and companies that can help you build your company.
Larry LevensonFebruary 6, 2012
A simple plan to manage your daily social media monitoring and engagement
Larry LevensonFebruary 9, 2012
I wrote last week about the importance of building a media contact list. With a little legwork, you can find many outlets for free on the internet.
Larry LevensonFebruary 13, 2012
In a new study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
Larry LevensonFebruary 14, 2012
In the past week, I've been asked several times about inbound marketing for the very small businesses that line our streets all over the country. Sure, it's great to have a business that has 50 employees and $12 million in revenue. . . but many, many small businesses are more…
Larry LevensonFebruary 21, 2012
Franchisors today recognize that it's important for their franchisees to have a strong online presence to spread awareness of their locations in local markets, increase lead generation and customer acquisition, and help improve customer loyalty and retention -- all of which directly benefit the franchisor by increasing royalty streams, expanding…
Larry LevensonFebruary 23, 2012
QR codes are custom made for marketing your local business. Even though a franchisee might own multiple locations, each is really a local business and deserves it's own marketing plan. Granted, there are some nice synergies (and savings) by developing an overall franchisee marketing plan, you should then think through…
Larry LevensonFebruary 27, 2012
One of the best places to make use of QR codes is at a trade show. The constraints trade shows place on time, space and resources means QR codes can help fill the gaps of connecting with attendees while building a bridge to your online presence and your opportunity to…
Larry LevensonFebruary 28, 2012