I wrote last week about the importance of building a media contact list. With a little legwork, you can find many outlets for free on the internet.
In a new study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
In the past week, I’ve been asked several times about inbound marketing for the very small businesses that line our streets all over the country. Sure, it’s great to have a business that has 50 employees and $12 million in revenue. . . but many, many small businesses are more the “mom-and-pop” type, with maybe a couple other employees. How do these very small businesses take advantage of inbound marketing to grow their market share, customer loyalty, and revenue?
Franchisors today recognize that it’s important for their franchisees to have a strong online presence to spread awareness of their locations in local markets, increase lead generation and customer acquisition, and help improve customer loyalty and retention — all of which directly benefit the franchisor by increasing royalty streams, expanding market share, and strengthening the brand.
QR codes are custom made for marketing your local business. Even though a franchisee might own multiple locations, each is really a local business and deserves it’s own marketing plan. Granted, there are some nice synergies (and savings) by developing an overall franchisee marketing plan, you should then think through its application to each location, and consider possible tweaks on a per-location basis.
One of the best places to make use of QR codes is at a trade show. The constraints trade shows place on time, space and resources means QR codes can help fill the gaps of connecting with attendees while building a bridge to your online presence and your opportunity to mine those attendees as prospects after the show.
I have written previously about how blogging can increase web lead generation by 67%. Many of the ideas below are best executed on a blog. . . but there are also a goodly number of them that can be done on your website, in email, Word, and various social media platforms.