Careers

Overview This year Alaniz Marketing, a digital marketing agency located in Marin County, hosted a pilot program for an Inbound Marketing Boot Camp. This 6-week program is complimentary for Sonoma State University students. Students participating in the Boot Camp independently complete an online Inbound Marketing course, as well as attend a weekly in-person meeting to discuss the topics learned throughout the course in depth. Upon completing the Inbound Marketing Boot Camp, participants will receive an Inbound Marketing Certification from HubSpot Academy. What is Inbound? Inbound is a customer-centric approach to marketing focused on using helpful content to attract customers searching…

Looking to land a marketing job? The truth is there’s a 95% chance your resume will never make it past the hiring manager’s inbox. Your resume and cover letter will be reviewed in as little as 30 to 60 seconds before being sorted into a “yes” stack or a “no” stack. The good news is that the vast majority of the job applicants you’re competing against do very little to differentiate themselves. Here are a few things that you can do to get noticed, get your resume to the top of the stack, and get your foot in the door…

If you’re a young professional looking to launch a marketing career, this is the time. The last ten years has seen incredible changes in our industry due to the digital movement and access to information. Greater access to information has not only changed marketing, but has given young professionals the ability to slingshot themselves past more tenured marketers who have chosen to rely on their experience instead of facing the cutting edge of change. In fact, nine times out of ten, I prefer to hire recent college grads over experienced marketers who feel that experience can stand in for expertise….