Roxanne, Author at Alaniz Marketing

The Top 5 “Need-to-Knows” When Buying Digital Radio Advertising

Pandora, Spotify, Google All Access Radio, iTunes... and the list goes on: 24/7 music available to listeners commercial free, well, mostly commercial free. There are many choices for advertisers to reach digital or internet music listeners. Determining which media player, app, or which music network is right for your campaign starts with knowing who you want to reach and then matching it up with the listeners/members of the music sites. The benefit of digital music or internet radio sites is the ability to narrow your marketing message to who you believe is your ideal customer. For example, you can target...

Roxanne In Advertising, Hispanic Marketing, Strategy

Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy

The Latino market offers a tremendous opportunity for brands in the United States. According to the Census Bureau, the Latino or Hispanic population in the U.S. is 53 million people strong. From 2003 to 2012, U.S. spending on Hispanic media tripled from $2.8 billion to $7.9 billion, with the majority of spend (72% in 2012) in television advertising. The opportunity is obvious, but reaching this market takes some careful planning. The market includes a broad range of individuals and is extremely complex and multilayered, which can make developing effective creative and media plans a challenge. This is definitely a case...

Roxanne In Careers

How to Get a Job in Marketing – A Guide for Young Pros

If you’re a young professional looking to launch a marketing career, this is the time. The last ten years has seen incredible changes in our industry due to the digital movement and access to information. Greater access to information has not only changed marketing, but has given young professionals the ability to slingshot themselves past more tenured marketers who have chosen to rely on their experience instead of facing the cutting edge of change. In fact, nine times out of ten, I prefer to hire recent college grads over experienced marketers who feel that experience can stand in for expertise….

Roxanne In Digital Marketing, Lead Gen

Harness the Power of Social Media for Your Business

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Social media marketing continues to be a challenge for most businesses. Most owners or marketers do not have time to tweet and post and yet after seeing the power of social media with a simple “selfie” picture during the Academy Awards – now the most tweeted and re-tweeted post in tweeting history– may feel the urge get social. The power of word of mouth has always been a marketing factor. Now people have more ways to communicate with each other than ever before. So the question remains, how...

Roxanne In Advertising, Strategy

Best Places to Advertise in San Francisco

From a media advertising perspective, San Francisco is a very unique and interesting market. It’s the fifth biggest DMA in the US and is full of diversity and great opportunities for advertisers. The San Francisco bay is known for having one of the top five worst commutes in the United States, which can make an interesting case for outdoor, transit, and morning drive radio advertising. It is also home to several sub-markets situated around the San Francisco bay, which can add some considerations in terms of selecting media and targeting specific market segments. For location-based businesses advertising in the SF...