Roxanne, Author at Alaniz Marketing

Uncategorized

The Top 5 “Need-to-Knows” When Buying Digital Radio Advertising

Pandora, Spotify, Google All Access Radio, iTunes... and the list goes on: 24/7 music available to listeners commercial free, well, mostly commercial free. There are many choices for advertisers to reach digital or internet music listeners. Determining which media player, app, or which music network is right for your campaign…

RoxanneMay 7, 2014

Advertising Hispanic Marketing Strategy

Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy

The Latino market offers a tremendous opportunity for brands in the United States. According to the Census Bureau, the Latino or Hispanic population in the U.S. is 53 million people strong. From 2003 to 2012, U.S. spending on Hispanic media tripled from $2.8 billion to $7.9 billion, with the majority…

RoxanneMay 6, 2014

Careers

How to Get a Job in Marketing – A Guide for Young Pros

If you're a young professional looking to launch a marketing career, this is the time. The last ten years has seen incredible changes in our industry due to the digital movement and access to information. Greater access to information has not only changed marketing, but has given young professionals the…

RoxanneMay 5, 2014

Digital Marketing Lead Gen

Harness the Power of Social Media for Your Business

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Social media marketing continues to be a challenge for most businesses. Most owners or marketers do not have time to tweet and post and yet after seeing the power of social media with a simple “selfie”…

RoxanneMarch 22, 2014

Advertising Strategy

Best Places to Advertise in San Francisco

From a media advertising perspective, San Francisco is a very unique and interesting market. It’s the fifth biggest DMA in the US and is full of diversity and great opportunities for advertisers. The San Francisco bay is known for having one of the top five worst commutes in the United…

RoxanneDecember 6, 2013