From a media advertising perspective, San Francisco is a very unique and interesting market. It’s the fifth biggest DMA in the US and is full of diversity and great opportunities for advertisers.
The San Francisco bay is known for having one of the top five worst commutes in the United States, which can make an interesting case for outdoor, transit, and morning drive radio advertising.
It is also home to several sub-markets situated around the San Francisco bay, which can add some considerations in terms of selecting media and targeting specific market segments. For location-based businesses advertising in the SF bay area, we also have what is called the bridge and tunnel mentality – where your market is basically the people who can get to you without crossing a bridge or a tunnel.
So without further ado, here are our top picks for the best places to advertise in the San Francisco bay area based on general market penetration and reach.
Radio: KCBS Talk – AM/FM
Broadcast Television: KTVU – Channel 2
Sports – Television: CSN – Comcast Sports Net Bay Area
Sports – Teams: San Francisco 49ers, San Francisco Giants, San Jose Sharks
News Print: San Francisco Chronicle; Bay Area News Group – San Jose Mercury News / East Bay Contra Costa Times
Consumer Magazines: 7×7, Diablo Magazine, Marin Magazine,
Business News Weeklies: San Francisco Business Journal, San Jose Business Journal
Outdoor: CBS, Clear Channel
Transportation: BART, Public Transportation
Thanks for checking out my post. Please email or call me if you have any questions or if you would like me to help out on your next media buy. More information on our media buying services and agency white label services can be found here.
Comments are always very welcome and I will always respond. If you come from a media outlet not listed here or have other suggestions or thoughts on the area, please feel free to give yourself a mention or write down your thoughts. There are so many great opportunities in the SF bay area that a single blog just can’t do it justice.
Image Credit: Seth Lemmons