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Hispanic Marketing

Alaniz Featured in CIO Mexico: Las cuatro mejores herramientas de automatización de marketing

Alaniz Featured In CIO Mexico - Las cuatro mejores herramientas de automatizacion de marketing

This article originally appeared in CIO Mexico. El marketing moderno no solo trata de embudos y conversiones. En realidad, todo tiene que ver con las herramientas. Existen cientos de herramientas de marketing SaaS que están diseñadas para manejar todo, desde programar tweets para ayudar a que los comerciantes comprendan mejor a su público. Para determinar en qué herramientas vale la pena gastar, le pedimos a los profesionales del marketing digital que sopesen sus opciones. Aquí están las cuatro mejores herramientas de automatización de marketing (en términos de votos) citadas por nuestros 28 encuestados, junto con algunos servicios públicos alternativos que…

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Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers

Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers
With a population of 56 million and a growth rate of 163 percent, the Hispanic market can hardly be considered “niche” any longer. Smart companies are building Hispanic marketing into their plans and budgets, with campaigns that mirror the strategy and tactics of so-called mainstream marketing efforts. Even smarter companies are designing products around Hispanic cultural preferences. Why? Because in addition to being the fastest growing demographic segment in the nation, the Hispanic population is becoming more prosperous and powerful, with a current spending power of some $1.5 trillion. The same shift that is happening in all of marketing is...
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Why You Should Have Hispanic Marketing Initiatives

Why You Should Have Hispanic Marketing Initiatives
If you’re not sure if you need to have a marketing program dedicated to the Hispanic market, consider these facts from a recent Nielsen report that doesn’t mince words. From State of the Hispanic Consumer: The Hispanic Market Imperative: “The U.S. Hispanic population is the largest minority segment and is growing at a dramatic rate towards ethnic plurality, which has already occurred in the most populous states and is beginning to occur among the U.S. baby population. Ethnic plurality refers to the coexistence of numerous ethnicities and races with no one segment in the majority. If the present U.S. economy...
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5 Myths About Reaching the Latino Market

5 Myths About Reaching the Latino Market
You may already know the numbers: the Latino market in the U.S. is projected to grow 163 percent by 2050. There are 56 million Latinos currently in the U.S., representing 17.6 percent of the population. By 2060, Latinos will represent 29.3 percent of the population. It’s a market that businesses ignore at their peril. The opportunity is enormous, but we’ve found there is are lot of ignorance and myths surrounding how to reach this market. Let’s tackle the top 5. Myth #1: Latinos are poor. No way. The Spanish market is estimated to enjoy $1.5 trillion in purchasing power, a...
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Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy

Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy
The Latino market offers a tremendous opportunity for brands in the United States. According to the Census Bureau, the Latino or Hispanic population in the U.S. is 53 million people strong. From 2003 to 2012, U.S. spending on Hispanic media tripled from $2.8 billion to $7.9 billion, with the majority of spend (72% in 2012) in television advertising. The opportunity is obvious, but reaching this market takes some careful planning. The market includes a broad range of individuals and is extremely complex and multilayered, which can make developing effective creative and media plans a challenge. This is definitely a case...
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