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Hispanic Marketing

Hispanic MarketingStrategy

Why You Should Have Hispanic Marketing Initiatives

If you’re not sure if you need to have a marketing program dedicated to the Hispanic market, consider these facts from a recent Nielsen report that doesn’t mince words. From State of the Hispanic Consumer: The Hispanic Market Imperative: “The U.S. Hispanic population is the largest minority segment and is…
Alaniz
November 20, 2015
Hispanic Marketing

5 Myths About Reaching the Latino Market

You may already know the numbers: the Latino market in the U.S. is projected to grow 163 percent by 2050. There are 56 million Latinos currently in the U.S., representing 17.6 percent of the population. By 2060, Latinos will represent 29.3 percent of the population. It’s a market that businesses…
Alaniz
November 6, 2015