Guide to PR Archives - Page 3 of 4

Guide to PR Public Relations

Meltwater Review: Reaching Beyond Writers to Influencers

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Meltwater began its life in the early 2000’s as a platform to search and track online news--transforming the traditional press clipping service into a more automated, intelligent media monitoring service. It has since evolved to add…

AlanizJuly 19, 2016

Guide to PR Public Relations

How Do You Pick the Best Social Scheduling Platform?

This blog post is part of “The Ultimate Guide to Public Relations” blog series. I was recently given the task of choosing the best social publishing platform for our agency. I did my research, I was thorough, and I ultimately discovered each option has its own pros and cons. The…

AlanizJuly 12, 2016

Guide to PR Public Relations

PR Database Quick Review: Cision, Meltwater, and Muck Rack

This blog post is part of “The Ultimate Guide to Public Relations” blog series. In today’s multichannel media world, reaching journalists, publications, and other influencers with your company’s news represents an enormous challenge. There are traditional print and online news outlets like CNN and Yahoo! News, there are trade publications…

AlanizJune 29, 2016

Guide to PR Public Relations

7 Best Practices to Get Your Press Release Covered and Not Buried

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press releases should be simple, but they rarely are. Why? Because when it comes to making an announcement from company headquarters, people tend to freak out. They analyze every word and make revision after revision. Press…

AlanizJune 28, 2016

Guide to PR PR Tech Public Relations

How PR Professionals Can Be SuperHAROs

This blog post is part of “The Ultimate Guide to Public Relations” blog series. At present, PR professionals outnumber journalists 5:1. That’s a crowded field for media pitching, and can certainly sound like disheartening news for anyone soliciting for press coverage, but that would be forgetting the symbiosis between reporting…

AlanizSeptember 25, 2015

Guide to PR Public Relations

Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention

This blog post is part of “The Ultimate Guide to Public Relations” blog series. With public relations professionals outnumbering journalists nearly 5:1, pitching to the press can feel like a blood sport. A survey of 500 leading digital publishers conducted by the Harvard Business Review found that on average, 45…

AlanizSeptember 1, 2015

Guide to PR Public Relations Tradeshow

Ban The Booth Babes, Get Qualified Leads At Trade Shows

This blog post is part of “The Ultimate Guide to Public Relations” blog series. If you want to get qualified leads at Trade Shows, ban the both babes. The San Francisco Chronicle ran a story in June indicating that tech companies are moving away from using attractive female models, aka “booth…

AlanizJuly 20, 2015

Meltwater Review 2015- A First Look At the New Platform

Guide to PR Public Relations

Meltwater Review 2015: First Look at The New Meltwater Platform

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Investing in a PR Platform is a big decision and hopefully one that will be a sound investment for several years. Each year, our agency evaluates the top choices on the market to keep tabs on…

Andrew EricksonMarch 30, 2015

5 reasons why your press relese dosent get picked up and what you can do to change that

Guide to PR Public Relations

5 Reasons Why Your Press Release Doesn’t Get Picked Up and What You Can Do to Change That

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Create a newsworthy press release that appeals to media outlets by building relationships and making your outreach initiatives personal. It’s frustrating putting time and effort into creating a well thought out press release only to have…

AlanizDecember 15, 2014