The press release is a time-honored means of sharing corporate news. Like many marketing deliverables, a press release is part art and part science. The art part is creating a message that appeals to journalists, giving them genuine news to write about.
The science of a press release has to do in part with the expected format that journalists, wire services, and publications expect. To make this part easy, we’ve created a Google Doc template that explains it all.
Check out The Ultimate Press Release Template.
Note: Styles vary for different PR outlets and publishing organizations.