Alaniz, Author at Alaniz Marketing

Digital Marketing Inbound Marketing Web Development

What You Should Know About On-Page and Off-Page SEO and Why You Should Care

There’s much more to a website than meets the eye--literally. What goes on behind the pages you see online is often more important than what you can actually see. One the most important of these elements is Search Engine Optimization, or SEO. SEO is what allows website pages to be…

AlanizJanuary 15, 2015

hot to measure-success-of-online-advertising

Advertising Digital Marketing Lead Gen

How to Measure the Success of Online Advertising

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Billions of dollars are made each year from online advertising. According to the Interactive Advertising Bureau, companies captured $23.1 billion from online advertising in the first half of 2014.* This is a record high and a…

AlanizDecember 19, 2014

The Hubspot CRM is now avaliable to existing customers

Digital Marketing Inbound Marketing

The Hubspot CRM is now officially available to existing customers!

The second we got to beta test Hubspot’s new CRM + SideKick, we knew it was going to be a hit. It’s simple, clean, and user-friendly, and logically, it integrates seamlessly with the marketing platform. Most impressive is how SideKick produces a near-native integration with Google Apps. It also provides…

AlanizDecember 17, 2014

Digital Marketing Inbound Marketing

How to Increase Conversions Through Blogging like an Inbound Marketer

We are fans of best practices. We are also fans of sharing. Thus, we'd like to share with you some blogging best practices. Recently I was asked to start writing a weekly blog for our website and let me tell you, I'm no writer. Sure, I've kept journals and can…

AlanizDecember 15, 2014

5 reasons why your press relese dosent get picked up and what you can do to change that

Guide to PR Public Relations

5 Reasons Why Your Press Release Doesn’t Get Picked Up and What You Can Do to Change That

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Create a newsworthy press release that appeals to media outlets by building relationships and making your outreach initiatives personal. It’s frustrating putting time and effort into creating a well thought out press release only to have…

AlanizDecember 15, 2014

Advertising Digital Marketing Lead Gen

How to Improve Retargeting With Inbound Marketing

This blog post is part of “The Ultimate Guide to Lead Generation.” blog series. Retargeting is like playing with a dog that really love to play. Loves to play so much, that when your finished it follows you everywhere until you play again. The dog's persistence may get you to play again,…

AlanizDecember 12, 2014

Advertising

Print Advertising vs. Digital Advertising

The debate between print advertising and digital advertising is alive and well. The increasing use of technology in our lives has prompted a shift to digital, but does this mean you should abandon print all together and go all digital? Not necessarily. Both have their advantages and disadvantages, but the best…

AlanizDecember 5, 2014

Digital Marketing Tradeshow

Streamline Event Management with Marketing Automation

Managing an event is hard work. Planning, coordinating, promoting, locating a venue, handling logistics and measuring final success are just some of the moving parts that can make it stressful and exhausting. Inevitably, these events come around when you’re already buried with the rest of your job. If your short…

AlanizDecember 5, 2014

4 reasons healthcare needs a digital makeover

Clinical Trial Recruitment Digital Marketing Inbound Marketing

4 Reasons Why Healthcare Needs a Digital Makeover

How healthcare institutions and medical practices can generate and drive traffic with a fully integrated, content rich, and patient-centric website. The healthcare industry has found itself under pressure to provide fully integrated, content rich, websites current and prospective patients have come to expect. With the recent changes made to healthcare…

AlanizOctober 31, 2014

Marketing Automation Platform SharpSpring

Digital Marketing Lead Gen

The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Marketo, Pardot, Oracle Eloqua are the heavy hitters of the marketing automation world and are widely considered the best marketing automation platforms. While they share many similarities, each have features that make them unique which…

AlanizOctober 30, 2014

Alaniz