Alaniz, Author at Alaniz Marketing

Digital Marketing Web Dev Web Development

Website Design Guide for Marketing Managers

This blog post is part of “The Ultimate Guide to Web Development” blog series. How to build an awesome website that will grow your business and make you look good! If you build it, will anyone come? Imagine working for months to build a new website for your company.…

AlanizApril 14, 2016

Web Dev Web Development

Is HubSpot COS Right for Your Website Redesign?

This blog post is part of “The Ultimate Guide to Web Development” blog series. Redesigning a website is nearly always a resource-intensive endeavor for marketing departments. There are project plans, design mockups to create, review and approve; templates to build; functionality to create. Then there are the resources you need…

AlanizApril 14, 2016

Web Development

3 Reasons Your Next Website Will Be MUCH Easier to Build Than Your Last One

We talk to a lot of companies that approach website redesign like it’s throwing in the towel against the superior forces of the Internet. “I’ve been putting this off for years,” they’ll say. “I just didn’t want to deal with it.” Why does committing to a new website feel like…

AlanizMarch 25, 2016

Digital Marketing Inbound Marketing

Three Hidden Benefits of the Hubspot COS

HubSpot’s Content Optimization System (COS) promises a lot of features to make web development and inbound marketing faster, easier and more effective for HubSpot users. Building and managing your website with the same platform that you use to run inbound campaigns and to nurture leads can save time switching between…

AlanizDecember 23, 2015

Digital Marketing Inbound Marketing

3 Reasons Hubspot Users Will Love Working with COS

HubSpot came out with its own content management system a few years ago. Of course, being HubSpot, they had to call it something different. It’s a Content Optimization System (COS). There is some weight behind this name change, though. For HubSpot users, integrating website development and management into the inbound…

AlanizDecember 23, 2015

Hispanic Marketing Strategy

Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers

With a population of 56 million and a growth rate of 163 percent, the Hispanic market can hardly be considered “niche” any longer. Smart companies are building Hispanic marketing into their plans and budgets, with campaigns that mirror the strategy and tactics of so-called mainstream marketing efforts. Even smarter companies…

AlanizNovember 20, 2015

Hispanic Marketing Strategy

Why You Should Have Hispanic Marketing Initiatives

If you’re not sure if you need to have a marketing program dedicated to the Hispanic market, consider these facts from a recent Nielsen report that doesn’t mince words. From State of the Hispanic Consumer: The Hispanic Market Imperative: “The U.S. Hispanic population is the largest minority segment and is…

AlanizNovember 20, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Marketing Is About Trust, Not Tricks

Search online for “marketing tricks” and you will find millions of articles and blog posts (actually about 42,100,000 results in 0.34 seconds, according to Google) offering advice for marketing sleight of hand. Here’s my marketing “trick”: Stop trying to trick people. Now that we know that the customer is in…

AlanizNovember 7, 2015

Digital Marketing Inbound Marketing Strategy

How and Why You Should Outsource Your Lead Generation Program

If you’re reading this, it’s because you want more qualified leads for your business. And you probably don’t have time to do it yourself or with your current internal resources. A good marketing agency can take this off your plate, and run lead generation programs in the background while you…

AlanizNovember 6, 2015

Digital Marketing Inbound Marketing Lead Gen

A Sales Director’s Guide to Online Lead Generation

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Every business wants more leads. Well that’s not exactly true. Every business wants more qualified leads, and every sales director wants to keep his/her sales team busy following up with these leads and generating new business.…

AlanizNovember 6, 2015

Alaniz

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