Alaniz, Author at Alaniz Marketing

How PR Professionals Can Be SuperHAROs

This blog post is part of “The Ultimate Guide to Public Relations” blog series. At present, PR professionals outnumber journalists 5:1. That’s a crowded field for media pitching, and can certainly sound like disheartening news for anyone soliciting for press coverage, but that would be forgetting the symbiosis between reporting…

AlanizSeptember 25, 2015

Digital Marketing Strategy Web Development

How Agile Can Help A Marketing Agency And Its Clients

Digital marketing agencies can feel like a three ring circus. You have multiple clients accessing multiple services--PR, advertising, content marketing, inbound marketing, website development, graphic design and more. OK that’s more than three rings. Keeping projects on time, on budget, and on scope, and delivering great work that helps clients’…

AlanizSeptember 21, 2015

Digital Marketing Inbound Marketing Strategy

Let’s Put An End to Odometer Marketing

I’m sorry, but no one cares about your experience. OK, I am exaggerating to make a point. Companies like to talk about how long they have been in business, or about how many cumulative years of experience their team has under its collective belt. “60 years of combined experience;” “serving…

AlanizSeptember 11, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Content Discovery as Content Marketing: A New Approach to Amplify Content

Last year, businesses spent a reported $135 billion on creating new digital marketing content. According to the Content Marketing Institute, 93 percent of B2B marketers use content marketing, yet less than half (42 percent) say that they are effective at it. Among the challenges B2B content marketers face, the top…

AlanizSeptember 8, 2015

Guide to PR Public Relations

Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention

This blog post is part of “The Ultimate Guide to Public Relations” blog series. With public relations professionals outnumbering journalists nearly 5:1, pitching to the press can feel like a blood sport. A survey of 500 leading digital publishers conducted by the Harvard Business Review found that on average, 45…

AlanizSeptember 1, 2015

Digital Marketing Inbound Marketing Lead Gen

What Is Inbound Marketing And Why Should You Care?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Inbound marketing is all about attracting people to your website—pulling leads in rather than pushing out (outbound) messages through advertising and PR. It is based on the premise that if you have a viable product or…

AlanizAugust 26, 2015

Digital Marketing Strategy

Why You Must Be Marketing With Video

In the time it’s taken YouTube to become the world’s second largest search engine —receiving more than one billion unique visitors every month–– brands have realized how video extends the lifespan and scope of their reach. According to Cisco, within the next two years 69 percent of all consumer internet…

AlanizAugust 20, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

What Is Content Marketing And How Can It Help Your Business?

Content marketing helps businesses get found online. I belong to a networking group. We’re supposed to refer business to one another. Each time I describe what I do—content marketing lead generation—peoples’ eyes cloud and they nod. The nod says, “I want you to think I know what you’re talking about.”…

AlanizAugust 17, 2015

Guide to PR Public Relations Tradeshow

Ban The Booth Babes, Get Qualified Leads At Trade Shows

This blog post is part of “The Ultimate Guide to Public Relations” blog series. If you want to get qualified leads at Trade Shows, ban the both babes. The San Francisco Chronicle ran a story in June indicating that tech companies are moving away from using attractive female models, aka “booth…

AlanizJuly 20, 2015

Alaniz