Alaniz, Author at Alaniz Marketing

Guide to PR Public Relations

7 Best Practices to Get Your Press Release Covered and Not Buried

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press releases should be simple, but they rarely are. Why? Because when it comes to making an announcement from company headquarters, people tend to freak out. They analyze every word and make revision after revision. Press…

AlanizJune 28, 2016

Inbound Marketing Web Dev

HubSpot vs. Infusionsoft vs. SharpSpring: A Real World Review

This blog post is part of “The Ultimate Guide to Web Development” blog series. Marketing automation is quickly becoming a requirement for small to midsize businesses. By small I mean small in the size of the team, not the size of the business. In today’s connected economy, a 10-person business…

AlanizMay 16, 2016

Inbound Marketing Lead Gen SEO Strategy

How to Make Good Content Great Content That Gets Found

This blog post is part of “The Ultimate Guide to Lead Generation” and "The Ultimate Guide to SEO" blog series. You wrote a great article for your website. It reads like a Stephen King story. You’ve SEO’d it to the hilt--your keywords, page titles, H1s, alt tags, and meta descriptions…

AlanizApril 25, 2016

Inbound Marketing

7 Questions to Ask When Choosing an Inbound Marketing Agency

Inbound marketing is becoming the norm, especially for businesses with products that involve what’s called a “considered purchase.” This means that it’s the type of product or service that people will do some research on before buying. OK, maybe that’s everything. Today, just about all of the research is done…

AlanizApril 20, 2016

Content Marketing Web Dev Web Development

Think Like Google: Adapting Our Content for Better UX

This blog post is part of “The Ultimate Guide to Web Development” blog series. You create and distribute content for consumption and shareability, right? So, you pick a topic your target audience cares about, create a brilliant new take on it, and post it to get found via organic search…

AlanizApril 20, 2016

Content Marketing SEO Strategy Web Dev Web Development

Good Content Is Not Enough: How User Experience Impacts SEO

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. You can also check our premium B2B SEO services to accelerate your traffic, leads, and sales. Good Content Is Not Enough: How User Experience Impacts SEO With the Panda and Penguin…

AlanizApril 20, 2016

Content Marketing

How Marketing Can Create Lead Generation That Sales Teams Love

How To Create Lead Generation Programs That Your Sales Team Will Love When it comes to lead generation, there are two kinds: marketing lead generation and sales lead generation. They’re different, but they shouldn’t be. Traditional marketing lead generation campaigns are typically aimed at the top of the sales funnel…

AlanizApril 20, 2016

Advertising

San Francisco Bay Area Guide to Radio Advertising

San Francisco Bay Area workers have the dubious honor of enjoying the second longest commute times in the nation—averaging 4.6 hours per week on the road, according to a 2015 report. While this is bad news for just about everyone involved in the region’s workforce, long commute times spell opportunity…

AlanizApril 14, 2016

6 tests to see if your old website is hurting your business

SEO Strategy Web Dev Web Development

6 Ways Your Old Website May Be Hurting Your Business

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. You haven’t updated your website in years. You’d like a new one but, frankly, building the last one was a major headache--time consuming and disruptive to business. Also, you’re not…

AlanizApril 14, 2016

Medical Marketing

Lead Generation for Contract Medical Device Manufacturers

Most medical device contract manufacturing organizations (CMOs) would rather have a few large OEM customers than dozens of startups. Why? Because CMOs want to be in the manufacturing business, not the research and development business. Defining a product, getting approval, and ramping up to the full production is painstaking, time-consuming,…

AlanizApril 14, 2016

Alaniz

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