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Alaniz

Why You Should Have Hispanic Marketing Initiatives
Hispanic MarketingStrategy

Why You Should Have Hispanic Marketing Initiatives

If you’re not sure if you need to have a marketing program dedicated to the Hispanic market, consider these facts from a recent Nielsen report that doesn’t mince words. From State of the Hispanic Consumer: The Hispanic Market Imperative: “The U.S. Hispanic population is the largest minority segment and is…
Alaniz
November 20, 2015
5 Myths About Reaching the Latino Market
Hispanic Marketing

5 Myths About Reaching the Latino Market

You may already know the numbers: the Latino market in the U.S. is projected to grow 163 percent by 2050. There are 56 million Latinos currently in the U.S., representing 17.6 percent of the population. By 2060, Latinos will represent 29.3 percent of the population. It’s a market that businesses…
Alaniz
November 6, 2015
Why I Love LinkedIn Groups
Digital MarketingInbound Marketing

Why I love LinkedIn Groups

Inbound marketing is all about quality over quantity. It’s about organizing your marketing activities to get found online by the people who want and need your product. Quality leads. Quality sales. Quality customers. Not every contact is a lead. Not every lead is qualified. Not every qualified lead is ready…
Alaniz
October 9, 2015
The traditional website design process is dead
Web Development

The Traditional Website Design Process Is Dead

It’s time to put a fork in traditional website design processes. I’ve written before about how, as a corporate marketing manager, I dreaded it every time my boss would say “We need a new website.” Why? Because I knew it would take months of work, with finicky internal reviewers changing…
Alaniz
October 1, 2015