Alaniz, Author at Alaniz Marketing

You May Not Know It, But Your Marketing Team Needs An English Major

I was an English major in college. Reading and writing were about the only things I was good at. But the question everyone asked English majors (and just about every other liberal arts major) back then was, “what are you going to do with it?” The most common answer was…

AlanizJuly 17, 2015

Digital Marketing Inbound Marketing Lead Gen

Why Truth is the Best Content Marketing [Tips]

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Truth is the best content marketing, especially inbound marketing for the business to business world. What does this mean? It’s not about truth in a preachy way. It means that the best way to attract qualified…

AlanizJune 19, 2015

Uncategorized

Six ways to turn your website into a 24 hour sales person

Done right, a website can be a 24-hour sales person, fielding requests for information, qualifying leads, and converting leads to customers. How? By creating the right kind of content, and building in tools to automate some of the more routine tasks involved in inside sales. Consider this: people are searching…

AlanizMay 7, 2015

Digital Marketing Inbound Marketing

Inbound marketing for B2B: It’s different and here’s how

Inbound marketing for B2B — businesses marketing to other businesses — is much different than inbound marketing for consumers. Businesses are rational. They make purchases when they have to. They research thoroughly to get the best value–which is not always the same thing as the best price. They know their…

AlanizApril 30, 2015

Digital Marketing Inbound Marketing

Content alone isn’t king. Quality content is king and it always has been.

People like to say that the Internet has changed everything in marketing. No so. What the Internet has done is create new channels to access customers and other target audiences. Is direct email really all that different than direct snail mail? Is buying a banner ad that different than buying…

AlanizApril 23, 2015

Clinical Trial Recruitment Digital Marketing Inbound Marketing Strategy

Can inbound marketing work in the medical device industry?

Can inbound marketing work in the medical device industry? That's an easy one. Yes. You can read about one company's experience in a new case study, "Inbound Marketing Helps Biotech Company Grow." It tells the story of how one medical device contract manufacturer turned its business around with inbound marketing.…

AlanizApril 16, 2015

Digital Marketing Inbound Marketing Strategy

How good content covers a multitude of sins

Many people will tell you that social networking has transformed marketing by enabling businesses to take their messages and their products directly to customers. But you could argue that TV, radio and traditional print advertising do the same—audiences segment themselves based on interests, income and other demographics and media companies…

AlanizApril 14, 2015

Digital Marketing Inbound Marketing Strategy

How inbound marketing taught me to tell the truth

I learned an extremely valuable lesson from, of all people, a landlord—I mean landlady. She has multiple homes for rent. That is her business. She was frustrated by the amount of time she spent meeting prospective tenants who, within a few minutes would decide that the place wasn’t for them.…

AlanizApril 7, 2015

Digital Marketing Inbound Marketing Lead Gen

What is marketing automation and why you should care

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Marketing automation—if you haven’t heard of it, it’s time to get yourself educated (before you have to mumble into your shirt when you boss asks you about it). What is it? Well, it’s the love child…

AlanizApril 1, 2015

Digital Marketing Inbound Marketing Lead Gen

How Hubspot changed my life

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. I was working for a small company with a big vision—to change the world with a new kind of industrial laser that can machine without heat. It can remove material—any material from metal to plastic to…

AlanizMarch 30, 2015

Alaniz

You May Not Know It, But Your Marketing Team Needs An English Major

Why Truth is the Best Content Marketing [Tips]

Six ways to turn your website into a 24 hour sales person

Inbound marketing for B2B: It’s different and here’s how

Content alone isn’t king. Quality content is king and it always has been.

Can inbound marketing work in the medical device industry?

How good content covers a multitude of sins

How inbound marketing taught me to tell the truth

What is marketing automation and why you should care

How Hubspot changed my life

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com

Alaniz

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945 (415) 892-5252 | info@alanizmarketing.com

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com