Alaniz, Author at Alaniz Marketing

Content alone isn’t king. Quality content is king and it always has been.

People like to say that the Internet has changed everything in marketing. No so. What the Internet has done is create new channels to access customers and other target audiences. Is direct email really all that different than direct snail mail? Is buying a banner ad that different than buying…

AlanizApril 23, 2015

Clinical Trial Recruitment Digital Marketing Inbound Marketing Strategy

Can inbound marketing work in the medical device industry?

Can inbound marketing work in the medical device industry? That's an easy one. Yes. You can read about one company's experience in a new case study, "Inbound Marketing Helps Biotech Company Grow." It tells the story of how one medical device contract manufacturer turned its business around with inbound marketing.…

AlanizApril 16, 2015

Digital Marketing Inbound Marketing Strategy

How good content covers a multitude of sins

Many people will tell you that social networking has transformed marketing by enabling businesses to take their messages and their products directly to customers. But you could argue that TV, radio and traditional print advertising do the same—audiences segment themselves based on interests, income and other demographics and media companies…

AlanizApril 14, 2015

Digital Marketing Inbound Marketing Strategy

How inbound marketing taught me to tell the truth

I learned an extremely valuable lesson from, of all people, a landlord—I mean landlady. She has multiple homes for rent. That is her business. She was frustrated by the amount of time she spent meeting prospective tenants who, within a few minutes would decide that the place wasn’t for them.…

AlanizApril 7, 2015

Digital Marketing Inbound Marketing Lead Gen

What is marketing automation and why you should care

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Marketing automation—if you haven’t heard of it, it’s time to get yourself educated (before you have to mumble into your shirt when you boss asks you about it). What is it? Well, it’s the love child…

AlanizApril 1, 2015

Digital Marketing Inbound Marketing Lead Gen

How Hubspot changed my life

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. I was working for a small company with a big vision—to change the world with a new kind of industrial laser that can machine without heat. It can remove material—any material from metal to plastic to…

AlanizMarch 30, 2015

Web Dev Web Development

How To Start The Website Redesign Process

This blog post is part of “The Ultimate Guide to Web Development” blog series. When I was a corporate marketing manager, and I was asked to redesign our website, I would smile on the outside and say “yes sir” (or ma’am), but groan inwardly. Why the groan? Because a website…

AlanizFebruary 6, 2015

Digital Marketing Inbound Marketing Web Development

What You Should Know About On-Page and Off-Page SEO and Why You Should Care

There’s much more to a website than meets the eye--literally. What goes on behind the pages you see online is often more important than what you can actually see. One the most important of these elements is Search Engine Optimization, or SEO. SEO is what allows website pages to be…

AlanizJanuary 15, 2015

hot to measure-success-of-online-advertising

Advertising Digital Marketing Lead Gen

How to Measure the Success of Online Advertising

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Billions of dollars are made each year from online advertising. According to the Interactive Advertising Bureau, companies captured $23.1 billion from online advertising in the first half of 2014.* This is a record high and a…

AlanizDecember 19, 2014

The Hubspot CRM is now avaliable to existing customers

Digital Marketing Inbound Marketing

The Hubspot CRM is now officially available to existing customers!

The second we got to beta test Hubspot’s new CRM + SideKick, we knew it was going to be a hit. It’s simple, clean, and user-friendly, and logically, it integrates seamlessly with the marketing platform. Most impressive is how SideKick produces a near-native integration with Google Apps. It also provides…

AlanizDecember 17, 2014

Alaniz

Check Out Our Authoritative Guides