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Alaniz

How Much Does a Website Cost? Understanding The Key Cost Drivers
Web Development

How Much Does a Website Cost? Understanding The Key Cost Drivers

A website's cost can be difficult to calculate. Technology has advanced to the point where websites range in price from $100 "do-it-yourself" projects, to projects that cost well over $100k and require an entire team of highly skilled individuals. The difference between the two extremes is the amount of time and expertise invested to important website development tasks. These…
Alaniz
October 27, 2014
Inbound Marketing

How to Establish Brand Partnerships With An Inbound Twist

Teaming up with like-minded companies in a cross-promotion can yield more exposure at half the cost, if done right. A successful cross-promotion has the power to leverage brands by reaching similar customers through a like-minded company, all at an attractive price. Brand partnerships allow a partnering brand to tap into…
Alaniz
October 16, 2014
Prepare for CES with Pre-Show Outreach
Strategy

Prepare for CES with Pre-Show Outreach

This blog post is part of “The Ultimate Guide to Public Relations” blog series. The International Consumer Electronic Show (CES) is a world-renowned technology tradeshow held in Las Vegas at the beginning of each year. We thought it would be a great idea to give advice about pre-trade show outreach…
Alaniz
September 30, 2014
Five Most Common Blogging Mistakes
Digital MarketingInbound Marketing

Five Most Common Blogging Mistakes

Blogging is a great way to increase traffic and attract leads to your site. Nearly 40% of U.S. companies use blogs for marketing purposes. This said, blogging must be done right. There are a variety of blogging mistakes companies tend to make. Here are five of the most common blogging…
Alaniz
May 21, 2014