Alaniz, Author at Alaniz Marketing

Inbound Marketing

How to Establish Brand Partnerships With An Inbound Twist

Teaming up with like-minded companies in a cross-promotion can yield more exposure at half the cost, if done right. A successful cross-promotion has the power to leverage brands by reaching similar customers through a like-minded company, all at an attractive price. Brand partnerships allow a partnering brand to tap into…

AlanizOctober 16, 2014

Strategy

Prepare for CES with Pre-Show Outreach

This blog post is part of “The Ultimate Guide to Public Relations” blog series. The International Consumer Electronic Show (CES) is a world-renowned technology tradeshow held in Las Vegas at the beginning of each year. We thought it would be a great idea to give advice about pre-trade show outreach…

AlanizSeptember 30, 2014

Advertising Digital Marketing Guide to PR Inbound Marketing News PR Tech Public Relations

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and…

AlanizJuly 15, 2014

Digital Marketing Inbound Marketing Strategy

Increasing Sales Revenue by Sharing Marketing and Sales Information

Over the years, marketing and sales have worked more apart than together. They have strong proprietary feelings as separate departments regarding strategy and results. Marketing tools and platforms have often been criticized for trying to bring new life to sales strategies that are so tried and true they're stale and…

AlanizJune 23, 2014

Digital Marketing Inbound Marketing Strategy

How to Convert Leads in Different Stages Sales Funnel

A goal for marketers is gathering leads that salespeople can convert into customers. How do you know when a lead is ready to be passed off to sales? The answer depends on what stage the lead is in the marketing funnel. The marketing funnel is a system used by marketers…

AlanizJune 12, 2014

Digital Marketing Inbound Marketing

How to Convert Website Visitors into Qualified Leads

Marketers are often asked how to increase traffic on websites, but the question is really how to increase leads. As a matter of fact, you could have an exponential increase in traffic to your site, but that doesn't necessarily mean increased business unless you convert visitors into leads and leads…

AlanizJune 7, 2014

Digital Marketing Inbound Marketing

Five Most Common Blogging Mistakes

Blogging is a great way to increase traffic and attract leads to your site. Nearly 40% of U.S. companies use blogs for marketing purposes. This said, blogging must be done right. There are a variety of blogging mistakes companies tend to make. Here are five of the most common blogging…

AlanizMay 21, 2014

Advertising Digital Marketing Inbound Marketing

Marketing Company vs. Advertising Agency – Which is Best for you?

If you're confused about the difference between a marketing company and advertising agency, it might be a good idea to look at some of the main differences between the two. Check out our article on how to qualify a digital marketing agency with a Digital Marketing Agency Checklist. An advertising…

AlanizMay 17, 2014

Digital Marketing Inbound Marketing Strategy

Can You Make Money Using LinkedIn?

The Internet has put more decision making control in the hands of the consumer than ever before. People do research before they decide who to do business with. Social media was never considered to be of value for business until recently, but internet users now spend four times more time…

AlanizMay 17, 2014

Digital Marketing Inbound Marketing Web Development

Top Four Ways to Increase Traffic to Your Website

So you have a visually appealing website... now what? Well, looks are not enough. It's not just about the visual aspect of your website. It's about using the right techniques to attract and convert visitors on your website. How do you attract more people to your site? There are many…

AlanizMay 9, 2014

Alaniz

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