Digital MarketingInbound MarketingWeb Development

Top Four Ways to Increase Traffic to Your Website

By May 9, 2014 April 21st, 2015 No Comments

So you have a visually appealing website… now what? Well, looks are not enough. It’s not just about the visual aspect of your website. It’s about using the right techniques to attract and convert visitors on your website. How do you attract more people to your site? There are many ways to increase traffic, but right now, let’s take a look at the top four.

Create Valuable Indexable Content Through Business Blogging

A business blog allows you to attract your desired audience by providing content that is valuable, educational, and helpful. Blogs also influence SEO. In fact, every blog you publish gets its own indexed page on your website, which means blogs have the potential to increase your conversion opportunities.

Focus on your ideal customer. Think about their specific needs, wants, or problems. Tailor your blog as a solution for that customer. Blogs are a great way to show your knowledge and expertise in a specific area.

Did you know companies that blog receive about 55% more website visitors than companies that don’t blog? 

Expand Your Reach Through Social Media

A company’s search results can be improved with the help of social media. Social media can increase your page rank and influence SEO. Each social media channel has its unique way of characterizing information.

For instance, Facebook is positioned as a humanizer. Twitter is the buzz generator. LinkedIn is the professional exchange. Google+ is the search engine optimizer. It’s important to know the difference between social media channels in order to appropriately place your content.

Did you know that 77% of companies who use social media have acquired a customer through Facebook?

Enhance Your Keyword Relevance On-Page SEO

The content on your site should not only best describe your company but also have keywords that your target audience is likely to search.

On-page SEO refers to your site content. Keywords should be strategically placed on your site so that the search engine can find your page. It’s important to learn how the placement of your keywords can affect search results.

Did you know that about 25% of SEO ranking value comes from on-page SEO elements?

Increase Your Site Authority Through Off-Page SEO

Off-page SEO refers to links from other sites that reflect back to your site. You don’t want just any sites linking to your site. You want links from authoritative websites. These are important components of off-page SEO.

The results for Google are influenced by the quality and number of off-page links. Although off-page SEO is the most effective strategy to increase traffic to your site, it takes the longest time to develop but should not be underestimated or overlooked.

Did you know that about 75% of internet users never scroll past the first page of search results?

Some strategies for increasing traffic may be more difficult to implement than others but when blogs, social media, on-page SEO and off-page SEO are incorporated on your site in a strategic way you will attract traffic and convert leads.

If you have more questions or are interested in learning how to generate more leads with your company site, please contact us.

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