Category

Content Marketing

How to Shoot Great Video on a Budget

Video Production Shot

Taking professional, high-quality video can seem like the greatest challenge. If you are a company that would love to implement video into your practice, but can’t seem to rake up the expenses it takes to hire a videographer to do the work, here are some tips and tricks you can use to produce your own videos:  Use a Tripod Whether you use an image stabilizer or think that you have the steadiest of hands, it is always wiser to stabilize your footage with a tripod. Whether you use your phone, a DSLR or a video camera to gather your shots,…

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5 Trust-Building Conversion Rate Optimization Tips

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This blog post is part of “The Ultimate Guide to Web Development” blog series. SEO, or Search Engine Optimization, is the art of getting found by people looking for your kind of product or service. CRO, or Conversion Rate Optimization, is the art of getting the people that find you to convert from visitors to leads, and from leads to customers. Sales and motivational guru Zig Ziglar said that there are only four reasons why people won’t buy from you: no need, no money, not in a hurry, no trust. When it comes to online buying, trust takes on different...
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SEO for 2017: What are On-Page and Off-Page SEO

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This blog post is part of “The Ultimate Guide to Lead Generation” and "The Ultimate Guide to SEO" blog series. You can also check our premium B2B SEO services to boost your traffic, leads, and sales. Google and other search engines look for specific elements on web pages that are common to just about every page. There are formatting elements on pages, image elements and keywords that search engines index and use to decide the relevance of a page or blog to a user’s search query. There are other factors such as the popularity of the page, the number, and...
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Think Like a Shrink: 4 Psychological Principles Power Content Marketing

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. If you watched Mad Men, you might be alarmed by how marketers can manipulate our minds, teaching us what to want in order to feel good about ourselves, and then selling us those products. There is no doubt that understanding human psychology can be a huge advantage when it comes to marketing. But these days, buyers are much less likely to be manipulated because most research facts online to validate claims before responding ads or other offers. At the same time, it is possible to use...
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Crazy Great Landing Pages with Awesome Conversion Rates

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If you’re seriously engaged in online marketing, you’re using landing pages with content offers to generate leads, and all of your web pages, emails, ads and SEO links lead to these landing pages. How is your conversion rate? If it’s around 2 percent, your conversion rate is average. But who wants to be average? Wordstream analyzed thousands of Google AdWords accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Then they identified the common traits of the most productive landing pages. What made the biggest...
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How Content Marketing Generates Leads for Manufacturing Companies

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Content marketing is gaining tracking among manufacturing companies that are, in my experience, reluctantly embracing what everyone else knows--everyone researches online before contacting a supplier. Specialized B2B companies--manufacturers, life science companies, medical technology companies--tended to resist this. “Our customers don’t shop online,” I’ve been told many times. Industrial-type companies believed this because they were thinking of e-commerce and their products and services don’t fall into the “click to buy” category. But the reality is that some 92 percent of buyers of all products research online to explore their options before contacting a company. This begs the question when someone goes...
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How Much Does Good Content Cost?

According to the U.S. Bureau of Labor, the U.S. Bureau of Labor and Statistics states the median copywriter salary is $60,250 per year, or $28.97 hourly. Marketing automation software maker Eloqua says that a mid-sized company should be prepared to pay $150 per blog post. Larger companies should pay $200. A monthly content budget would range from $11,000 to $32,000, according to the same report. That was in 2012, so adjust for inflation. Is that what you’re paying for content? If you want an idea of how much some companies value content for their marketing initiatives, go to Craigslist and...
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3 Best Practices for Promoting Content

You’ve just published the perfect blog on your company’s or client’s website. So now you’re wondering, how am I going to get people to actually read it? Congratulations for developing content to be proud of. Now it’s time to get it read and promoted. Here are 3 best practices to assist with your content promotion: Use social media: It is very important to promote your content through social media. According to Pew Research Center, 6 in 10 Americans receive their news via social media. If this is where people are going for information, this is where you need to be...
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Think Like Google: Adapting Our Content for Better UX

This blog post is part of “The Ultimate Guide to Web Development” blog series. You create and distribute content for consumption and shareability, right? So, you pick a topic your target audience cares about, create a brilliant new take on it, and post it to get found via organic search or through paid promotion efforts. People discover it, read it, and with that flows your traffic, leads, ad revenue–whatever you goals are. But, not so fast. Great content is only one factor in what makes people click and consume. One thing we’re learning from search engines is that user experience has a...
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Good Content Is Not Enough: How User Experience Impacts SEO

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. You can also check our premium B2B SEO services to accelerate your traffic, leads, and sales. Good Content Is Not Enough: How User Experience Impacts SEO With the Panda and Penguin search algorithm updates, Google made it very clear that user experience continues to play a bigger role in how it ranks sites and pages. What is user experience in SEO? At the highest level, it’s about helping people find what they’re looking for as quickly as possible. That’s what Google...
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