Alaniz

In the rapidly evolving digital landscape, the role of artificial intelligence (AI) continues to expand for business owners and their teams. Integrating AI tools into your business and marketing operations is quickly becoming a necessity for companies that don’t want to risk being overshadowed by their competitors. AI tools offer…

CRM Spring Cleaning: Essential Tips for Cleaning Your Hubspot Database As the seasons change and we head into Q2, it's the perfect time to do a little spring cleaning of your CRM (Customer Relationship Management) to ensure efficient business operations for the rest of the year. Your Hubspot database should…

Increasing revenue through sales activities is often the go-to strategy for many companies. It takes effort, time and money to build a lucrative sales program that brings in qualified customers. However, taking care of existing customers can often produce far more stable revenue, prevent churn and generate increases that can…

Navigating the realm of marketing often feels like setting sail across a vast sea of uncertainty. But here's a secret compass we've stumbled upon—transparency. Think of it as a hidden treasure that can turn your marketing from average to exceptional. And the exciting part? Alaniz Marketing is here to help…

In today's increasingly diverse world, diversity, equity, and inclusion (DEI) have become essential aspects of successful marketing campaigns. When implemented correctly, DEI can not only elevate your brand but also forge deep connections with your target audience. However, mishandling DEI can lead to disastrous consequences for your brand's reputation. In…

Everywhere you turn in today's world, you hear about DEI and the impact that it is having on companies. For small business owners, this can be intimidating. One wrong step on an issue this large and the backlash could severely harm your entire organization. Navigating the topic of DEI can…

Are you ready for a game-changer? Google Analytics 4 (GA4) is turning marketing analytics on its head, and our team of digital masterminds has dived right in to learn all there is to know. GA4 offers a variety of advanced abilities, and we are looking forward to implementing these changes…