Alaniz

Digital marketing and digital advertising need each other in order for either to be effective. Think about it. If you create great digital ads that generate lots of clicks, those clicks need to go to landing pages or a website that engages visitors in ways that will help you qualify…

If you’re not a millennial, odds are the tools and best practices of digital marketing are something of a mystery to you. Don’t worry, you’re not alone. Yes, there is a generation of people coming into the labor force that don’t know what a busy signal is, have never truly…

A digital marketing agency can serve as an external marketing team. Choosing one can be a challenge.  If you google “How to choose a digital marketing agency,” you’ll find lots of articles, some published as contributions to business news sites like Inc and Forbes, some blogs on their own websites,…

We work with a lot of companies that are new to digital marketing--either because they are startups just launching a marketing program or because they are in businesses that pre-date the digital revolution and have not seen the need to update their marketing strategies until they started to see sales…

Digital marketing has emerged as a go-to set of tools and strategies for just about every business in response to the social and technical revolutions created ubiquitous internet access mobile search. In short, the primary ways most businesses and consumers buy products and services is by researching online using mobile…

Marketing and public relations (PR) have traditionally been separate disciplines and departments within a business. Marketing is typically focused on communicating with potential customers and generating leads and sales through websites, direct email, social media and advertising. PR is focused on building thought leadership by getting mentioned by influencers in…