All Posts By

Alaniz

Why Use a Marketing Agency for Web Design

Why-Use-a-Marketing-Agency-for-Web-Design
If you’re looking build a new website or to redesign an existing site for your business, there are a number of good reasons to engage a full-service marketing agency instead of a freelance web developer or an agency that only does website design. Websites are, increasingly, business-critical assets that attract your target audience, qualify and nurture leads, and many cases sell products. They are integral to the marketing strategy of most businesses and require more than great development skills. For more on the many important things that go into building an effective website for sales and marketing, check out the...
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How to Choose an Inbound Marketing Agency for IT Businesses

Why-Use-a-Marketing-Agency-for-Web-Design
We work with several Information Technology (IT) services businesses. These are companies that help businesses choose, install, operate and maintain computer networks and internet services for businesses. Large IT service businesses manage large data centers and, more recently, help companies move and optimize operations on Infrastructure as a Service (IaaS) platforms like the AWS cloud. Inbound Marketing Opportunity More and more companies are looking to outsource more IT services--as much as 100 percent when it comes to cloud migrations. This is a textbook business case for inbound marketing, which aims to help businesses get found by customers looking online for...
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How to Choose an Inbound Web Design Agency

How to Choose an Inbound Web Design Agency
If you’re building a website with inbound marketing strategies and tools to attract visitors to your website and nurture them from visitor to lead to opportunity to customer, you’ll want to work with a web design agency that understands inbound marketing. That’s a bit different than an inbound marketing agency that occasionally does web design--your inbound strategy and your website should be tightly intertwined. There are a few things to look for to discover if a web design agency understands and can enhance your inbound marketing strategy. They do inbound themselves. The best sign that a web design firm understands...
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Flexible WordPress Themes for Business

Flexible WordPress Themes
WordPress themes provide templated front-end styling for websites. Instead of building a website’s look and feel, page layout and other features in code, themes provide a convenient head start, and most can be customized such that the site will not look like other site’s with the same theme. Themes have taken much of the development time and headache out of creating a site architecture that once-upon-a-time had to be coded manually. If you’re thinking about building a new website or redesigning an existing site, read, When is  a New Website Worth the Cost? There are thousands of WordPress themes available...
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How to Use Shopify on WordPress

How to Use Shopify on WordPress
At first glance, WordPress and Shopify would seem to make strange bedfellows. WordPress is an open source content management system (CMS), meaning that the user owns its content and design, and can migrate it to a different CMS if desired. This is in contrast to hosted CMS products like Weebly and Squarespace, where a business builds its website on the CMS company’s platform, and the site and code are not portable. Shopify is a hosted ecommerce platform, similar to a Weebly or Squarespace, but its rise in popularity, primarily due to its ease of use, has gotten WordPress users’ attention....
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Why Web Design for B2B Businesses is Different and What You Need to Do

Web-Design-Principles-for-B2B
According to Adweek, 94 percent of B2B buyers research online before contacting a supplier. CEB Gartner finds that B2B buyers spend the first two-thirds of their buyer’s journey online before they choose which supplier to contact. These facts make high quality, optimized, B2B websites more important than ever. If you’re contemplating redesign your website, you might want to read The Most Important Part of Web Design is Strategy. B2B Web Design B2B selling and B2B web design differ from consumer selling and web design in some fundamental ways. Most large B2B purchases involve longer sales cycles, multiple decision makers, and...
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How to Rank Higher: New SEO Ranking Factors from SEMrush Study

Search Engine Optimization
If you haven’t reviewed your SEO strategy recently, you probably should. SEO is changing--a lot. SEMrush just came out with its Ranking Factors Study 2.0. The search marketing company analyzed the top 100 search results for 600,000 keywords to reverse-engineer what the highest ranking pages have in common. The results may surprise you. Here’s a summary and some tips for how to rank higher in each area. Direct traffic. The amount of direct traffic to a site is the #1 ranking factor, according to the study. This means your SEO strategy should include things like short, catchy URLs that people...
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PR Expert Shares Tips for Public Relations Success at CES

Alaniz Trade Show PR
On January 9, 2018, nearly 200,000 people will arrive in Las Vegas to shop for and to promote the hottest new consumer electronics products at CES. That includes more than 7,000 members of the media. CES 2017 received 59,969 media mentions and more than 69 billion impressions in January alone. That’s on top of generating 1 million mentions and 4.3 million video views on Twitter, 133 million Snapchat live views, and 39,000 Instagram posts. You can be sure that in addition to hustling for customers, every product and company on the show floor will be hustling for media attention. The...
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10 Questions to Ask Customers for Powerful Video Testimonials

video-testimonial
According to a survey by Nielsen, “word-of-mouth” is the most trusted source of marketing with 84 percent of buyers saying that’s what they trust most. This is nothing new. People have trusted recommendations from friends, family, and neighbors for generations. Why? Because we trust that the source is trying to help us, not sell us something. Here’s an article that explains why truth is the best content marketing. Video is the Most Impactful Testimonial Reviews, social media, and testimonials are the digital version of word-of-mouth referrals from what we hope are neutral third-party product users. The referrals don’t have to...
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Alaniz Marketing Earns 5 Stars on Business Buyers Guide Clutch

  If your business isn’t going digital, it’s not going to succeed. The current technological landscape is rapidly changing, and companies of all sizes need to learn to keep up with the new marketing opportunities and challenges at hand. That’s the mantra on which Alaniz has operated for our first decade in business. We work hard to help companies adjust to the continuous changes around them. Our expert team leverages powerful creative, new technology, and marketing strategy to make sure our partners meet their goals and don’t fall behind. Now, our partners are rewarding our hard work and helping us…

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