Alaniz, Author at Alaniz Marketing

Digital Marketing

How to Turn a Blog into a Video in Minutes Using Lumen5

Video is quickly becoming the 'norm' of online marketing. According to Forbes, 90 percent of customers report that product videos help them make purchasing decisions, and mobile video consumption is growing by 100 percent per year. Check out this article on how to get great customer quotes for testimonials. The…

AlanizDecember 18, 2017

Digital Marketing

How to Use Powtoons to Create an Animated Video Fast (30 minutes!)

If you’ve been flirting with the idea of using video to market your product or service, now might be the time to make a serious commitment. Consider some of these numbers: 75 million people in the U.S. watch online videos every day. Merely mentioning the word 'video' in an email…

AlanizDecember 18, 2017

Digital Marketing

Mobile Marketing 101

If you’re reading this article on a mobile device, it is probably time for you to get serious about mobile marketing. Consider these statistics: Mobile search surpassed desktop search in 2015, and the gap is widening (source: Google) People spend about 87 hours per month on their mobile devices (source:…

AlanizDecember 8, 2017

Digital Marketing

How to Use LinkedIn Website Demographics to Improve Advertising

Social media advertising is soaring in use because of its ability to target very specific people. With Facebook, you can target people based on the products and companies they like, groups they join, brands they follow, along with the traditional demographics of age, location, etc. Google AdWords allows you to…

AlanizDecember 8, 2017

Digital Marketing

How Digital Marketing and Digital Advertising Work Together

Digital marketing and digital advertising need each other in order for either to be effective. Think about it. If you create great digital ads that generate lots of clicks, those clicks need to go to landing pages or a website that engages visitors in ways that will help you qualify…

AlanizDecember 8, 2017

Digital Marketing

Digital Marketing for Dummies

If you’re not a millennial, odds are the tools and best practices of digital marketing are something of a mystery to you. Don’t worry, you’re not alone. Yes, there is a generation of people coming into the labor force that don’t know what a busy signal is, have never truly…

AlanizDecember 8, 2017

Digital Marketing

Myths About How to Choose a Digital Marketing Agency

A digital marketing agency can serve as an external marketing team. Choosing one can be a challenge. If you google “How to choose a digital marketing agency,” you’ll find lots of articles, some published as contributions to business news sites like Inc and Forbes, some blogs on their own websites,…

AlanizDecember 8, 2017

Digital Marketing

Digital Marketing for Non-Digital Companies

We work with a lot of companies that are new to digital marketing--either because they are startups just launching a marketing program or because they are in businesses that pre-date the digital revolution and have not seen the need to update their marketing strategies until they started to see sales…

AlanizDecember 8, 2017

Digital Marketing

Digital Marketing vs. Traditional Marketing

Digital marketing has emerged as a go-to set of tools and strategies for just about every business in response to the social and technical revolutions created ubiquitous internet access mobile search. In short, the primary ways most businesses and consumers buy products and services is by researching online using mobile…

AlanizDecember 8, 2017

Public Relations

Why You Need a Digital Marketing Agency for PR

Public relations (PR) has changed. In the pre-digital age, PR agencies helped companies build relationships with press, develop campaigns to get media attention, and drive brand awareness and build thought leadership in their product categories. For more help with PR check out the Ultimate Guide to Public Relations resource page.…

AlanizDecember 8, 2017