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All Posts By

Alaniz

marketing-sales-alaniz
Inbound Marketing

Sales and Marketing: Share the Funnel to Move the Funnel

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Digital marketing recognizes how the way people buy products has changed. Search engines have become so useful in helping people find information and solutions on their own, that the vast majority of B2B and B2C buyers…
Alaniz
December 19, 2016
sales-marketing-alaniz
Inbound Marketing

The Sales Acceleration Formula: Engineering Your Sales Team

In his book, The Sales Acceleration Formula, HubSpot’s first sales leader Mark Roberge comes pretty close to delivering the promise of the book--a scientific formula for building a successful sales team. He doesn’t actually present a formula that will work for every company or business, but he does explain how…
Alaniz
December 20, 2016
sales-marketing-alaniz
Inbound Marketing

When to Use a Sales Template In Place of a CRM

Keeping tabs on key business metrics is a challenge for most executives. What’s going on out there? Are we getting the right kind of traffic, leads and sales through our marketing efforts? Is the sales team doing a good job of closing? Where can we improve? Customer Relationship Management (CRM)…
Alaniz
December 23, 2016
alaniz-media-database
Guide to PRPublic RelationsStrategy

What is a Media Database?

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations is all about getting press coverage for your company and product, and managing press relationships when good news and bad news happens. With the proliferation of media outlets, knowing who is writing about your…
Alaniz
January 20, 2017
Guide to PRPublic RelationsStrategy

How and When to Use a Wire Service

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release wire services have traditionally been the go-to channel for widespread press release distribution to search engines, top publications, and national newsrooms. The largest service providers for wire releases include PRWeb, PRNewswire, BusinessWire, and MarketWired.…
Alaniz
January 23, 2017
alaniz-press-release
Guide to PRPublic RelationsStrategy

5 Reasons Not to Issue a Press Release

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Companies often issue press releases that should not be released--either because the news is not really news, or because a wire service is not the best way to reach actual journalists and other influencers. There are…
Alaniz
January 23, 2017