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Alaniz

Search Engine Optimization
SEO

How to Rank Higher: New SEO Ranking Factors from SEMrush Study

If you haven’t reviewed your SEO strategy recently, you probably should. SEO is changing--a lot. SEMrush just came out with its Ranking Factors Study 2.0. The search marketing company analyzed the top 100 search results for 600,000 keywords to reverse-engineer what the highest ranking pages have in common. The results…
Alaniz
November 27, 2017
video-testimonial
Digital Marketing

10 Questions to Ask Customers for Powerful Video Testimonials

According to a survey by Nielsen, “word-of-mouth” is the most trusted source of marketing with 84 percent of buyers saying that’s what they trust most. This is nothing new. People have trusted recommendations from friends, family, and neighbors for generations. Why? Because we trust that the source is trying to…
Alaniz
December 11, 2017
Company News

Alaniz Marketing Earns 5 Stars on Business Buyers Guide Clutch

  If your business isn’t going digital, it’s not going to succeed. The current technological landscape is rapidly changing, and companies of all sizes need to learn to keep up with the new marketing opportunities and challenges at hand. That’s the mantra on which Alaniz has operated for our first…
Alaniz
February 14, 2018
Company News

Alaniz Marketing Announces Acquisition of Sensible Marketing

Alaniz Marketing Announces Acquisition of Sensible Marketing to Support Growth and Expand Services Bay Area firm snaps up Phoenix counterpart to add capacity, extend reach (November 8, 2016, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced the acquisition of Sensible Marketing, a Phoenix, Arizona.,…
Alaniz
November 8, 2016
marketing-sales-alaniz
Inbound Marketing

How Marketing Can Help Sales Close Deals Faster

“I’m so glad I found you.” Those are the words that companies want to hear from customers when they make a purchase. Customers are paying for your product or service because it helps them solve a critical personal or business problem. The value you deliver far exceeds the price that…
Alaniz
December 14, 2016
marketing-sales-alaniz
Inbound Marketing

How to Use Data to Hire Better Salespeople

You could say that HubSpot wrote the book on software sales training. The company’s Chief Revenue Officer Mark Roberge wrote one, called The Sales Acceleration Formula. In the book, Mark documents how he used data to come up with a solid predictor of a salesperson’s potential and performance. Top 5…
Alaniz
December 15, 2016
marketing-sales-alaniz
Inbound Marketing

Sales and Marketing: Share the Funnel to Move the Funnel

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Digital marketing recognizes how the way people buy products has changed. Search engines have become so useful in helping people find information and solutions on their own, that the vast majority of B2B and B2C buyers…
Alaniz
December 19, 2016