Inbound Marketing

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Service level agreements are the holy grail for sales-marketing collaboration. The prizes are predictable lead generation and sales conversion that runs like a Swiss watch. In the world of online marketing and sales, it is more…

Keeping tabs on key business metrics is a challenge for most executives. What’s going on out there? Are we getting the right kind of traffic, leads and sales through our marketing efforts? Is the sales team doing a good job of closing? Where can we improve? Customer Relationship Management (CRM)…

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Lead nurturing is the process of guiding people through the inbound marketing framework--attracting visitors to your website with SEO; converting anonymous visitors to leads with helpful, high-quality content; and closing leads to customers by convincing them…

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Buyer personas--generalized representations of your ideal customer--are critical to effective digital marketing. Everything from web pages to emails to blogs to ads to social media posts will be more effective when tuned to reach a very…