Buyer Persona Template

create-buyer-persona-alaniz

This blog post is part of “The Ultimate Guide to Lead Generation” blog series.

Buyer personas–generalized representations of your ideal customer–are critical to effective digital marketing. Everything from web pages to emails to blogs to ads to social media posts will be more effective when tuned to reach a very specific target audience. The best buyer personas come from deep knowledge of your customer base, and can be built from customer interviews, research, input from sales teams, and more. Below is a template to help you create effective, comprehensive buyer personas.

Download this template here.

buyer-persona-template-alaniz

This blog post is part of “The Ultimate Guide to Lead Generation” blog series.

Bill Peatman

About Bill Peatman

Bill is the Senior Writer and Content Developer here at Alaniz. He has more than 20 years of marketing experience and has worked for successful startups and well-known brands such as Cisco and Brown and Caldwell. Bill is a graduate of Stanford University, and has an MA from Santa Clara University.

One Comment

  • Sisa Beshy says:

    I think most times eCommerce marketers just feel like video is a huge undertaking–that it requires so many resources. But, it’s just not the case anymore. Thanks for this, great post!

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