Lead Gen Archives - Page 2 of 4

How to Make Adwords Work Better for Your Business

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. A common mistake marketers make is that they assume that organic traffic is better than paid traffic. Organic traffic is what comes to you naturally as people search, either for your company or for the type…

AlanizSeptember 23, 2016

Advertising Digital Marketing Lead Gen

Make Digital Advertising Work Better with Inbound

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. A company came to us looking for help building a new website. In the process of discussing the marketing goals, they mentioned that they had spent $30,000 on digital advertising to try to build their contact…

AlanizSeptember 22, 2016

Lead Gen Strategy

5 Tips to Write the Best Blog in Your Industry

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. I wrote my first blog for a startup company that made manufacturing equipment for the medical device industry. It was a special kind of laser--called ultrafast--that was the first product of its kind and could make…

AlanizAugust 26, 2016

Inbound Marketing Lead Gen Strategy

Marketing Automation Cost: HubSpot, Infusionsoft, and SharpSpring

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Marketing automation is growing in popularity as consumers and businesses increasingly search online before contacting a supplier. Optimizing web content for search, creating landing pages and calls to action, building lead nurturing and follow up emails…

AlanizJuly 22, 2016

Digital Marketing Lead Gen

7 Tips to Create a Successful Facebook Ad Campaign

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Are you on Facebook? Of course you are. Think about how much time you spend on Facebook, and multiply that by 1.65 billion active users! That’s an enormous amount of time and information, all of which…

AlanizJuly 26, 2016

Digital Marketing Lead Gen

How Much Does Marketing Automation Cost? Wrong Question!

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. When we bring up the subject of marketing automation with clients, most immediately ask how much it costs. They’re thinking about the cost of a platform like HubSpot, SharpSpring, Act-On, or Infusionsoft. Those can run from…

AlanizJuly 18, 2016

Lead Gen Strategy

What Is the Best Social Channel for Your Business?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Social media has evolved from a fad for the young to a staple for nearly every demographic available. According to Pew research, 74 percent of online adults use social media. Marketers ignore social media at their…

AlanizJuly 5, 2016

Inbound Marketing Lead Gen SEO Strategy

How to Make Good Content Great Content That Gets Found

This blog post is part of “The Ultimate Guide to Lead Generation” and "The Ultimate Guide to SEO" blog series. You wrote a great article for your website. It reads like a Stephen King story. You’ve SEO’d it to the hilt--your keywords, page titles, H1s, alt tags, and meta descriptions…

AlanizApril 25, 2016

Digital Marketing Inbound Marketing Lead Gen

A Sales Director’s Guide to Online Lead Generation

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Every business wants more leads. Well that’s not exactly true. Every business wants more qualified leads, and every sales director wants to keep his/her sales team busy following up with these leads and generating new business.…

AlanizNovember 6, 2015

Digital Marketing Inbound Marketing Lead Gen

What Is Inbound Marketing And Why Should You Care?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Inbound marketing is all about attracting people to your website—pulling leads in rather than pushing out (outbound) messages through advertising and PR. It is based on the premise that if you have a viable product or…

AlanizAugust 26, 2015

Lead Gen