Strategy

This blog post is part of “The Ultimate Guide to Public Relations” blog series. The cost of sending out a press release can be a little shocking for first timers. Sending out a simple news release seems like a relatively straight-forward task. So what’s with the high cost PR agencies…

As marketers, we're used to complex campaigns that cross multiple marketing channels and have a ton of moving parts. We manage websites, blogs, design assets, content production, social media, advertising, paid search, SEO, public relations and the list goes on. All of the reports, metrics, and analytics that we have…

I've worked with many sales-driven organizations where the marketing department is the red-headed stepchild. After all, it's sales that drives the revenue, right? Marketing just eats through budgets and promotes the brand (whatever that means). Meanwhile sales is doing all of the heavy lifting. The fundamental flaw in this scenario…

PR Database Review: Meltwater vs Vocus vs Cision vs MyMedia Info UPDATE: Upon further review of the Vocus platform, we have made the decision to return to Meltwater.  Please read the update on the features that our agency couldn't go without.  Please see link at the bottom of the page.  Here…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. CES planning is in full swing and companies all over are busy preparing to descend on Las Vegas in January for the largest tech tradeshow in the world and the biggest event in Vegas all year.…