If you’re building a website with inbound marketing strategies and tools to attract visitors to your website and nurture them from visitor to lead to opportunity to customer, you’ll want to work with a web design agency that understands inbound marketing. That’s a bit different than an inbound marketing agency that occasionally does web design--your inbound strategy and your website should be tightly intertwined. There are a few things to look for to discover if a web design agency understands and can enhance your inbound marketing strategy. They do inbound themselves. The best sign that a web design firm understands...Read More
WordPress themes provide templated front-end styling for websites. Instead of building a website’s look and feel, page layout and other features in code, themes provide a convenient head start, and most can be customized such that the site will not look like other site’s with the same theme. Themes have taken much of the development time and headache out of creating a site architecture that once-upon-a-time had to be coded manually. If you’re thinking about building a new website or redesigning an existing site, read, When is a New Website Worth the Cost? There are thousands of WordPress themes available...Read More
At first glance, WordPress and Shopify would seem to make strange bedfellows. WordPress is an open source content management system (CMS), meaning that the user owns its content and design, and can migrate it to a different CMS if desired. This is in contrast to hosted CMS products like Weebly and Squarespace, where a business builds its website on the CMS company’s platform, and the site and code are not portable. Shopify is a hosted ecommerce platform, similar to a Weebly or Squarespace, but its rise in popularity, primarily due to its ease of use, has gotten WordPress users’ attention....Read More
According to Adweek, 94 percent of B2B buyers research online before contacting a supplier. CEB Gartner finds that B2B buyers spend the first two-thirds of their buyer’s journey online before they choose which supplier to contact. These facts make high quality, optimized, B2B websites more important than ever. If you’re contemplating redesign your website, you might want to read The Most Important Part of Web Design is Strategy. B2B Web Design B2B selling and B2B web design differ from consumer selling and web design in some fundamental ways. Most large B2B purchases involve longer sales cycles, multiple decision makers, and...Read More
If you haven’t reviewed your SEO strategy recently, you probably should. SEO is changing--a lot. SEMrush just came out with its Ranking Factors Study 2.0. The search marketing company analyzed the top 100 search results for 600,000 keywords to reverse-engineer what the highest ranking pages have in common. The results may surprise you. Here’s a summary and some tips for how to rank higher in each area. Direct traffic. The amount of direct traffic to a site is the #1 ranking factor, according to the study. This means your SEO strategy should include things like short, catchy URLs that people...Read More
On January 9, 2018, nearly 200,000 people will arrive in Las Vegas to shop for and to promote the hottest new consumer electronics products at CES. That includes more than 7,000 members of the media. CES 2017 received 59,969 media mentions and more than 69 billion impressions in January alone. That’s on top of generating 1 million mentions and 4.3 million video views on Twitter, 133 million Snapchat live views, and 39,000 Instagram posts. You can be sure that in addition to hustling for customers, every product and company on the show floor will be hustling for media attention. The...Read More
The U.S. Federal CAN-SPAM laws require commercial emails to follow certain guidelines. These are pretty easy to follow, and they make sense, too.
The guidelines are set by the FTC. Best practices and a basic understanding of the law will ensure your business email follows all legal regulations, and reaches the inbox of your recipients.
HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced last week. The integration is key for HootSuite — which previously only supported LinkedIn profiles — in evolving side-by-side with its main user base: social media marketers. LinkedIn is quickly coming into its own in the social networking realm — and social media managers need to stay on top of it. With the new HootSuite features, they can send company status updates and start group discussions around their content. For companies using LinkedIn for HR marketing and recruiting, it’s an opportunity to post job openings and...Read More