In an effort to strengthen its technology portfolio, Alaniz has partnered with Map My Customers, a data visualization and sales enablement tool specializing in lead routing and territory management.
Featuring HubSpot's Chief Customer Officer Yamini Rangan, attendees will learn how customer-centric flywheel strategies are shaking up the business landscape and opening new opportunities for implementers.
Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the…
Marketing attribution is one of the hardest challenges we face as marketers. A prospect can have anywhere from one to hundreds of touch-points before making a purchasing decision. In order to optimize ROI, marketers need to identify the effectiveness of their campaigns and figure out which channels are actually driving…