Inbound Marketing Blog | Alaniz Marketing

Digital Marketing

Marketing Trends: Human-Centric Advertising and Building Trust

Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the…

Jared KlebanowJanuary 9, 2020

Digital Marketing Strategy

Four Tips to Improve Your Marketing Attribution

Marketing attribution is one of the hardest challenges we face as marketers. A prospect can have anywhere from one to hundreds of touch-points before making a purchasing decision. In order to optimize ROI, marketers need to identify the effectiveness of their campaigns and figure out which channels are actually driving…

Jared KlebanowOctober 25, 2019

Content Marketing

How to Shoot Great Video on a Budget

Taking professional, high-quality video can seem like the greatest challenge. If you are a company that would love to implement video into your practice, but can’t seem to rake up the expenses it takes to hire a videographer to do the work, here are some tips and tricks you can…

Sabrina KhouryJuly 15, 2019

Core Services

What Do Marketing Agencies Do? A Look Behind the Alaniz Curtain

Marketing management is a complicated, multi-faceted, and highly budgeted task. There are many components to successful marketing, and it can be quite overwhelming to carry out basic operations without a full-fledged department and strong guidance. Many businesses invest thousands of dollars and hours into ineffective marketing campaigns that could have…

Jared KlebanowJuly 8, 2019