Alaniz Marketing Blog

Social media advertising is exploding. According to one report, spending is up 60 percent over 2016 across all categories of advertisers. Why? Well, for one thing, people spend more than two hours per day worldwide on social media. If you’re not on the social media advertising bandwagon yet, consider these numbers about Facebook alone: 68 percent of all U.S. adults are use Facebook (Pew Research) 75 percent of male and 83 percent of female internet users are on Facebook (Pew Research) In 2015, Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014 (The...

Video is quickly becoming the 'norm' of online marketing. According to Forbes, 90 percent of customers report that product videos help them make purchasing decisions, and mobile video consumption is growing by 100 percent per year. Check out this article on how to get great customer quotes for testimonials. The challenge that most companies face when their budget is limited is how to make a quality video with limited resources. Lumen5 is a platform that makes it simple to turn any blog post into an engaging video. Here’s how it works. How to Use Lumen5 First, create an account with...

If you’ve been flirting with the idea of using video to market your product or service, now might be the time to make a serious commitment. Consider some of these numbers: 75 million people in the U.S. watch online videos every day. Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13 percent. By 2019, internet video traffic will account for 80 percent of all consumer Internet traffic Check out this article about 10 questions to ask for customer quotes for testimonial videos. Videos tell stories far better than static copy and images. We’re...

If you’re reading this article on a mobile device, it is probably time for you to get serious about mobile marketing. Consider these statistics: Mobile search surpassed desktop search in 2015, and the gap is widening (source: Google) People spend about 87 hours per month on their mobile devices (source: SmartInsights) People spend 69 percent of their time online using a mobile device (source: Comscore) 71 percent of marketers believe mobile marketing is core to their business (source: Salesforce) Mobile advertising will take 82 percent of ad budgets by 2019 (source: Emarketer) 80 percent of B2B buyers use mobile at...

Social media advertising is soaring in use because of its ability to target very specific people. With Facebook, you can target people based on the products and companies they like, groups they join, brands they follow, along with the traditional demographics of age, location, etc. Google AdWords allows you to target people as they search for solutions like yours. Check out this article on How to Choose the Best Social Scheduling Platform. Social Ads Don’t Always Hit the Target With this kind of targeting, digital advertising should be a cinch, right? Well, not always. You might get lots of click...

Digital marketing and digital advertising need each other in order for either to be effective. Think about it. If you create great digital ads that generate lots of clicks, those clicks need to go to landing pages or a website that engages visitors in ways that will help you qualify leads and nurture leads into customers. Digital Advertising Alone Isn’t Enough Unless all you want is impressions, digital advertising alone will not likely be enough to help you reach your goals. Digital advertising that is aligned with your digital marketing campaigns can, on the other hand, be a powerful growth...

If you’re not a millennial, odds are the tools and best practices of digital marketing are something of a mystery to you. Don’t worry, you’re not alone. Yes, there is a generation of people coming into the labor force that don’t know what a busy signal is, have never truly dialed a telephone, and can type faster with their thumbs than most of us can with all of our fingers. But digital marketing is now essential for every business. If your business pre-dates the digital revolution, here is a brief overview of digital marketing tools and best practices that have...

A digital marketing agency can serve as an external marketing team. Choosing one can be a challenge.  If you google “How to choose a digital marketing agency,” you’ll find lots of articles, some published as contributions to business news sites like Inc and Forbes, some blogs on their own websites, written by people who work at digital marketing agencies. They’re likely trying to steer you in the direction of an agency like theirs. This is not one of those articles. Yes, Alaniz Marketing is a digital marketing agency. But really there is no universal formula for picking an agency that...

We work with a lot of companies that are new to digital marketing--either because they are startups just launching a marketing program or because they are in businesses that pre-date the digital revolution and have not seen the need to update their marketing strategies until they started to see sales slide and competitors take market share. Digital Marketing Defined Digital marketing involves using online communication tools and channels to build brand awareness, to generate and qualify leads, and to increase sales. This is primarily done through building websites optimized to attract people searching online for solutions to business and personal...