If you Google “how to choose a PR firm,” you’re likely to find a bunch of articles by PR firms that will suggest that you look for agencies just like...
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Digital Public Relations (PR) is a strategy that aligns PR with SEO, inbound marketing and lead generation. The key difference between digital PR and traditional PR is that traditional PR...
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Marketing and public relations (PR) have traditionally been separate disciplines and departments within a business. Marketing is typically focused on communicating with potential customers and generating leads and sales through...
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If you create a product or service that solves a real problem for businesses or consumers, odds are that something about it is newsworthy. Does it solve a problem that...
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Search engine optimization (SEO) is getting harder every day. Optimizing websites, pages and content to rank high in search engine results is a fiercely competitive endeavor, and the criteria that...
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In the classic book, The 22 Immutable Laws of Branding, authors Al Ries and Laura Ries make the case that public relations (PR) is the key to building a powerful...
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If you rely on your website to generate leads and sales and are concerned about your search engine optimization (SEO) results, it might be time for an SEO audit. According...
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Businesses that haven’t assessed their website’s search engine optimization (SEO) performance might want do to so. A recent report from the search marketing experts at SEMrush found that the factors...
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SEMrush just released a new study of search engine ranking factors. Ranking factors are the signals that Google and others watch to determine what search results to display when someone...
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In a previous blog we took a look at SEMrush’s latest study of SEO ranking factors. “Ranking Factors Study 2.0,” analyzed the top 100 search results for 600,000 keywords and...
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