We work with a lot of companies that are new to digital marketing--either because they are startups just launching a marketing program or because they are in businesses that pre-date...
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Digital marketing has emerged as a go-to set of tools and strategies for just about every business in response to the social and technical revolutions created ubiquitous internet access mobile...
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Public relations (PR) has changed. In the pre-digital age, PR agencies helped companies build relationships with press, develop campaigns to get media attention, and drive brand awareness and build thought...
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If you Google “how to choose a PR firm,” you’re likely to find a bunch of articles by PR firms that will suggest that you look for agencies just like...
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Digital Public Relations (PR) is a strategy that aligns PR with SEO, inbound marketing and lead generation. The key difference between digital PR and traditional PR is that traditional PR...
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Marketing and public relations (PR) have traditionally been separate disciplines and departments within a business. Marketing is typically focused on communicating with potential customers and generating leads and sales through...
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If you create a product or service that solves a real problem for businesses or consumers, odds are that something about it is newsworthy. Does it solve a problem that...
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Search engine optimization (SEO) is getting harder every day. Optimizing websites, pages and content to rank high in search engine results is a fiercely competitive endeavor, and the criteria that...
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In the classic book, The 22 Immutable Laws of Branding, authors Al Ries and Laura Ries make the case that public relations (PR) is the key to building a powerful...
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If you rely on your website to generate leads and sales and are concerned about your search engine optimization (SEO) results, it might be time for an SEO audit. According...
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