Digital Marketing Archives - Page 5 of 11

Digital Marketing

Why Startups Should Invest In Digital Advertising

If you’re a startup company just starting to get the word out about a new company or product, it might be best to invest in targeted digital advertising, especially if your business plan calls for quick results. Organic search is great, but when a company is unknown, it takes time…

AlanizOctober 10, 2016

Digital Marketing Inbound Marketing

How to Create Popups That People Love

You click on a link to some web page or content you want and it magically appears. Just as you are about start reading or clicking, your entire screen is covered by a giant ad. The popup! Argh! Is it Possible to Create Popups People Love? What do you think…

AlanizOctober 5, 2016

Digital Marketing Web Development

Why Manufacturers Must Mobilize Marketing

Manufacturers are among the most mobile-unfriendly marketers, according to a report by Engineering.com. An analysis of 100 manufacturing company websites found that 79 percent “weren’t usable” from a mobile device. If this describes your company, you should be alarmed for several reasons. First, if you think that your customers or…

AlanizOctober 3, 2016

Advertising Digital Marketing

How to Beat Ad Blockers with Awesome Digital Advertising

According to a report by PwC, digital advertising is the fastest growing advertising segment, expected to grow at an 11 percent CAGR clip to reach $260.4 billion by 2020. What’s driving growth the most is mobile ad spend. In 2015 nearly half of digital advertising spending was on mobile, and…

AlanizSeptember 30, 2016

Advertising Digital Marketing

Ads Are Not Enough: Why You Need A Customer Engagement Strategy

Digital marketing, mobile technology, and social networking have opened up powerful new advertising channels. It is possible to target like never before--by demographics, real-time location, and behavior, likes and dislikes, and just about any other preference people identify on their social networking accounts. That’s great--a direct channel to very specific…

AlanizSeptember 27, 2016

Digital Marketing Lead Gen Strategy

How to Make Adwords Work Better for Your Business

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. A common mistake marketers make is that they assume that organic traffic is better than paid traffic. Organic traffic is what comes to you naturally as people search, either for your company or for the type…

AlanizSeptember 23, 2016

Advertising Digital Marketing Lead Gen

Make Digital Advertising Work Better with Inbound

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. A company came to us looking for help building a new website. In the process of discussing the marketing goals, they mentioned that they had spent $30,000 on digital advertising to try to build their contact…

AlanizSeptember 22, 2016

Digital Marketing Strategy

Going Solo: How to Get Started with Your Online Business

A 2014 study by the MBO Partners found that there were 17.9 million solopreneurs — full-time independent workers — in the United States, up 12.5 percent since 2011. We work with a lot of them--people starting online businesses mostly by themselves, mostly online, with the vision of growing their business…

AlanizSeptember 5, 2016

Digital Marketing

Best Marketing Tools for Startups

We work with a lot of startups. It has been a surprise to find that many entrepreneurs, even the most tech-savvy, don’t have a clear plan for building a marketing infrastructure. They know all about their product and their target market, and have lots of ideas about the message and…

AlanizAugust 12, 2016

Digital Marketing

Email Marketing Isn’t Dead, It’s Just Evolved

It was only a few years ago that we thought email marketing was on the verge of death, but that's hardly the truth now. Emails have grown from that boring whitewash background with plain black text, to filled with colored text, styling, linked text, and images. The days of plain…

AlanizAugust 8, 2016