Digital Marketing

A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing.  But they are struggling to respond. Their unpreparedness to manage these key…

I want to thank you for the many improvements you have made to our organization by the building of our website.  We have experienced a huge increase in traffic and exposure.  This has resulted in a significant increase in donations to our non-profit as PayPal is now available and information…

Google just announced that businesses and brands can participate in Google+ social network through the new Google+ Pages that were launched yesterday.

There's an old saying, "If one person tells you that you have a tail, then you can usually ignore it.  If two people tell you that you have a tail, then you might begin to wonder a little bit.  And if three people tell you that you have a tail, you…

Inbound marketing is becoming accepted by marketers in SMB companies, across a wide variety of industries. Any company that needs to educate a prospect to turn them into a customer, and that understands the traditional "sales funnel", will gravitate naturally to inbound marketing. Inbound marketing is a race to the…

MarketingSherpa asked nearly 1,000 B2B marketers to identify which website design, management and optimization tactics were very effective, somewhat effective or not effective.

Since late 2004, Google has periodically changed its search algorithms to provide better experience and more relevant results for Google search users.

The Corporate Executive Board released survey results that indicate customers are delaying their contact with sales people until they are well into the middle of the sales funnel. As a result of this, marketers now need to address the middle of the funnel with the right messaging strategy, customized to…

Clients often ask me where their company blog should live. Should it be part of their website, hosted on a subdomain, or on an external blogging platform like Wordpress?

This is the first of a series of articles about email marketing strategies and best practices.