Alaniz, Author at Alaniz Marketing

Web Development

Why Use a Marketing Agency for Web Design

If you’re looking build a new website or to redesign an existing site for your business, there are a number of good reasons to engage a full-service marketing agency instead of a freelance web developer or an agency that only does website design. Websites are, increasingly, business-critical assets that attract…

AlanizNovember 29, 2017

Inbound Marketing

How to Choose an Inbound Marketing Agency for IT Businesses

We work with several Information Technology (IT) services businesses. These are companies that help businesses choose, install, operate and maintain computer networks and internet services for businesses. Large IT service businesses manage large data centers and, more recently, help companies move and optimize operations on Infrastructure as a Service (IaaS)…

AlanizNovember 29, 2017

Inbound Marketing

How to Choose an Inbound Web Design Agency

If you’re building a website with inbound marketing strategies and tools to attract visitors to your website and nurture them from visitor to lead to opportunity to customer, you’ll want to work with a web design agency that understands inbound marketing. That’s a bit different than an inbound marketing agency…

AlanizNovember 29, 2017

Web Development

Flexible WordPress Themes for Business

WordPress themes provide templated front-end styling for websites. Instead of building a website’s look and feel, page layout and other features in code, themes provide a convenient head start, and most can be customized such that the site will not look like other site’s with the same theme. Themes have…

AlanizNovember 29, 2017

Web Development

How to Use Shopify on WordPress

At first glance, WordPress and Shopify would seem to make strange bedfellows. WordPress is an open source content management system (CMS), meaning that the user owns its content and design, and can migrate it to a different CMS if desired. This is in contrast to hosted CMS products like Weebly…

AlanizNovember 29, 2017

Web Development

Why Web Design for B2B Businesses is Different and What You Need to Do

According to Adweek, 94 percent of B2B buyers research online before contacting a supplier. CEB Gartner finds that B2B buyers spend the first two-thirds of their buyer’s journey online before they choose which supplier to contact. These facts make high quality, optimized, B2B websites more important than ever. If you’re…

AlanizNovember 29, 2017

SEO

How to Rank Higher: New SEO Ranking Factors from SEMrush Study

If you haven’t reviewed your SEO strategy recently, you probably should. SEO is changing--a lot. SEMrush just came out with its Ranking Factors Study 2.0. The search marketing company analyzed the top 100 search results for 600,000 keywords to reverse-engineer what the highest ranking pages have in common. The results…

AlanizNovember 27, 2017

Public Relations Tradeshow

PR Expert Shares Tips for Public Relations Success at CES

On January 9, 2018, nearly 200,000 people will arrive in Las Vegas to shop for and to promote the hottest new consumer electronics products at CES. That includes more than 7,000 members of the media. CES 2017 received 59,969 media mentions and more than 69 billion impressions in January alone.…

AlanizNovember 17, 2017

Digital Marketing

10 Questions to Ask Customers for Powerful Video Testimonials

According to a survey by Nielsen, “word-of-mouth” is the most trusted source of marketing with 84 percent of buyers saying that’s what they trust most. This is nothing new. People have trusted recommendations from friends, family, and neighbors for generations. Why? Because we trust that the source is trying to…

AlanizDecember 11, 2017

Company News

Alaniz Marketing Earns 5 Stars on Business Buyers Guide Clutch

If your business isn’t going digital, it’s not going to succeed. The current technological landscape is rapidly changing, and companies of all sizes need to learn to keep up with the new marketing opportunities and challenges at hand. That’s the mantra on which Alaniz has operated for our first…

AlanizFebruary 14, 2018