Alaniz, Author at Alaniz Marketing

Strategy Web Dev

When You Need to Build a New Website: A Developer is Not Enough

This blog post is part of “The Ultimate Guide to Web Development” blog series. When considering building a new website, it is important to know what kind of resources you need. Can you get by with a freelance web developer? It’s unlikely, except for perhaps very small businesses that aren’t…

AlanizMarch 16, 2017

Digital Marketing Web Dev

WordPress or a Managed CMS

This blog post is part of “The Ultimate Guide to Web Development” blog series. Content Management Systems (CMS) are the platforms used to build and manage websites. Examples include WordPress, Drupal, and Joomla. These are open source platforms that can be programmed to do whatever a company wants a website…

AlanizMarch 16, 2017

Strategy Web Dev

Open Source CMS: WordPress, Drupal, and Joomla

This blog post is part of “The Ultimate Guide to Web Development” blog series. Open source Content Management Systems (CMS) are the most popular web development platforms for most businesses. Why? Because open source CMSs give you the flexibility to build whatever you want and are supported by vast communities…

AlanizMarch 16, 2017

Digital Marketing Web Dev

Basic Must-Haves on Your Website’s Home Page

This blog post is part of “The Ultimate Guide to Web Development” blog series. There are some things that are optional on home pages, but most businesses require some basic functionality in order for the site to be useful to users. We’ll show you a before and after example to…

AlanizMarch 16, 2017

Digital Marketing Web Dev

Visual Composer: WordPress without Coding

This blog post is part of “The Ultimate Guide to Web Development” blog series. Visual Composer is a plugin for WordPress which allows you to create website content with simple drag and drop functionality. Developed by WP Bakery, Visual Composer makes WordPress almost as easy to use as popular hosted…

AlanizMarch 16, 2017

Strategy

Is WooCommerce or Shopify for Ecommerce Right for You?

This blog post is part of “The Ultimate Guide to Web Development” blog series. If your business sells products online, you will need an ecommerce platform of some kind. You could do anything from creating a landing page with a link to PayPal, to having a full-blown online marketplace. Most…

AlanizMarch 16, 2017

Content Marketing Web Dev

5 Trust-Building Conversion Rate Optimization Tips

This blog post is part of “The Ultimate Guide to Web Development” blog series. SEO, or Search Engine Optimization, is the art of getting found by people looking for your kind of product or service. CRO, or Conversion Rate Optimization, is the art of getting the people that find you…

AlanizMarch 16, 2017

Inbound Marketing Lead Gen Sales

Closing the Loop Between Marketing and Sales

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Closed loop marketing is the holy grail of sales for most companies. It means that you can track every dollar of revenue back to marketing initiatives to determine ROI. Customer Relationship Management (CRM) software has been…

AlanizMarch 16, 2017

Hosting SEO Strategy Strategy Web Dev

What You Need to Know About Web Hosting

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Web hosting at many businesses is an afterthought. We are routinely contacted by companies that bought the cheapest hosting they could find when the business was small, and didn’t think…

AlanizMarch 16, 2017

Inbound Marketing Lead Gen

Introduction to the Inbound Marketing Framework

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. The inbound marketing framework is a lead generation system designed to help businesses engage people as they look for solutions to their business and personal problems. The framework is aligned with the inbound marketing strategy, which…

AlanizApril 10, 2017