Skip to main content
All Posts By

Alaniz

sales-marketing-alaniz
Inbound MarketingLead GenSales

Closing the Loop Between Marketing and Sales

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Closed loop marketing is the holy grail of sales for most companies. It means that you can track every dollar of revenue back to marketing initiatives to determine ROI. Customer Relationship Management (CRM) software has been…
Alaniz
March 16, 2017
web-hosting-alaniz
HostingSEO StrategyStrategyWeb Dev

What You Need to Know About Web Hosting

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Web hosting at many businesses is an afterthought. We are routinely contacted by companies that bought the cheapest hosting they could find when the business was small, and didn’t think…
Alaniz
March 16, 2017
inbound-method-alaniz
Inbound MarketingLead Gen

Introduction to the Inbound Marketing Framework

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. The inbound marketing framework is a lead generation system designed to help businesses engage people as they look for solutions to their business and personal problems. The framework is aligned with the inbound marketing strategy, which…
Alaniz
April 10, 2017
Inbound MarketingLead Gen

Introduction to the Buyer’s Journey

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Inbound marketing is a term that refers to a marketing strategy developed in response to how the Internet has fundamentally changed the way people buy everything from books to farm machinery. They research online long before…
Alaniz
April 10, 2017
lead-generation-technology-alaniz
Inbound MarketingLead Gen

2017 Lead Generation Technology Stack

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Technology for lead generation has come a long way in the past decade. From the early days of contact databases, bulk email and basic websites, we are now able to perform advanced targeting, segmentation, scoring and…
Alaniz
April 10, 2017
lead-nurturing-alaniz
Inbound Marketing

6 Keys to Successful Lead Nurturing

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Lead nurturing is the process of guiding people through the inbound marketing framework--attracting visitors to your website with SEO; converting anonymous visitors to leads with helpful, high-quality content; and closing leads to customers by convincing them…
Alaniz
April 11, 2017
Roxanne Alaniz Panelist at HubSpot Partner Day 2017
Company News

Roxanne Alaniz to Speak at HubSpot Partner Day

Alaniz Marketing Founder Roxanne Alaniz to Speak at HubSpot Partner Day 2017 Agency’s success helping clients boost sales wins invite to leading marketing event (April 24, 2017, Novato, Calif.) Alaniz Marketing, a leading Bay Area digital marketing agency HubSpot Gold Partner, announced today that founder Roxanne Alaniz has been invited…
Alaniz
April 24, 2017
choose-marketing-agency-alaniz
Inbound MarketingLead Gen

How to Choose an Inbound Marketing Agency

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. In less than a decade, inbound marketing has grown from a novelty for online businesses to a requirement for just about any business. That’s because the way people buy things has changed. Whether purchasing complex manufacturing…
Alaniz
April 25, 2017