Alaniz, Author at Alaniz Marketing

Trade Show PR Checklist

PR can be extremely helpful in getting the attention of the media in a way that generates buzz and booth traffic, but large trade shows journalists and publications are bombarded with press releases. This makes it challenging to get their attention.

AlanizFebruary 1, 2017

Guide to PR Public Relations Strategy

How to Use HARO to Get Media Coverage

HARO, which stands for Help A Reporter Out, is a free program run by media database giant Cision that reverses the traditional PR relationship. While Cision’s stalwart media database gives PR pros access to journalists and publications in order to build lists to pitch stories, HARO allows journalists to pitch…

AlanizFebruary 1, 2017

Guide to PR Public Relations Strategy

5 Great PR Tips from Digital Marketing

Trying to get media coverage for a company, product or event is more challenging than ever. The Internet has spawned hundreds of thousands of media outlets--from bloggers with large followings to major news publications. The competition to reach these writers and journalists is fierce.

AlanizFebruary 1, 2017

Digital Marketing Guide to PR Public Relations

How to Monitor Media with Google Alerts

Every company wants to know when it is being written about, blogged about, tweeted about and any other form of media coverage. Tracking the hundreds of thousands of media outlets unleashed by the web and social media is nearly impossible to do without sophisticated, expensive media monitoring platforms.

AlanizFebruary 1, 2017

Guide to PR Public Relations

The Ultimate Press Release Template

The press release is a time-honored means of sharing corporate news. Like many marketing deliverables, a press release is part art and part science. The art part is creating a message that appeals to journalists, giving them genuine news to write about. The science of a press release has to…

AlanizMarch 15, 2017

Digital Marketing Web Dev Web Development

Web Design Best Practices for 2017

This blog post is part of “The Ultimate Guide to Web Development” blog series. If you’re looking at building a new website for your company, odds are that it’s been awhile since your last web project. Things have changed, of course--business has changed, buyer behavior have changed, search engine criteria…

AlanizMarch 16, 2017

Digital Marketing Web Dev Web Development

The Website Development Cost Breakdown: What to Expect

This blog post is part of “The Ultimate Guide to Web Development” blog series. “I have a budget of $5,000 and I need a new website in 30 days.” This is a common request we get. It betrays the fact that many marketing managers don’t understand what goes into a…

AlanizMarch 16, 2017

Web Dev Web Development

When is a New Website is Worth the Cost

This blog post is part of “The Ultimate Guide to Web Development” blog series. We work with a lot of companies in “pre-digital:--medical manufacturers, pharmaceutical companies, environmental consultants, steel manufacturers, machining equipment manufacturers, and the like. These are what a lot of people consider old world, boring industries. Some companies…

AlanizMarch 16, 2017

Digital Marketing SEO Strategy

Why Mobile-First Web Design More Important Than Ever

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Mobile-first has been a mantra in online marketing for several years. The call for a mobile-first approach has been especially strong when it comes to website design. Because more searches…

AlanizMarch 16, 2017

Web Development

How To Choose a Web Design Firm

This blog post is part of “The Ultimate Guide to Web Development” blog series. A web design firm can go by many names--marketing agency, digital marketing agency, or web design agency to name a few. Because websites are now central to marketing for most businesses, marketing agencies often staff web…

AlanizMarch 16, 2017

Alaniz

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