Alaniz, Author at Alaniz Marketing

Inbound Marketing Lead Gen

Introduction to the Buyer’s Journey

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Inbound marketing is a term that refers to a marketing strategy developed in response to how the Internet has fundamentally changed the way people buy everything from books to farm machinery. They research online long before…

AlanizApril 10, 2017

Inbound Marketing Lead Gen

2017 Lead Generation Technology Stack

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Technology for lead generation has come a long way in the past decade. From the early days of contact databases, bulk email and basic websites, we are now able to perform advanced targeting, segmentation, scoring and…

AlanizApril 10, 2017

Inbound Marketing

6 Keys to Successful Lead Nurturing

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Lead nurturing is the process of guiding people through the inbound marketing framework--attracting visitors to your website with SEO; converting anonymous visitors to leads with helpful, high-quality content; and closing leads to customers by convincing them…

AlanizApril 11, 2017

Hubspot Partner Day 2017 Andrew Erickson from Alaniz Marketing

Company News

Alaniz Marketing Partner Andrew Erickson to Speak at HubSpot Partner Day 2017

Alaniz Marketing Partner Andrew Erickson to Speak at HubSpot Partner Day 2017 Agency’s success helping clients boost sales draws invitation to leading marketing platform event (April 24, 2017, Novato, Calif.) Alaniz Marketing, a leading Bay Area digital marketing agency HubSpot Gold Partner, announced today that partner Andrew Erickson has been…

AlanizApril 24, 2017

Roxanne Alaniz Panelist at HubSpot Partner Day 2017

Company News

Roxanne Alaniz to Speak at HubSpot Partner Day

Alaniz Marketing Founder Roxanne Alaniz to Speak at HubSpot Partner Day 2017 Agency’s success helping clients boost sales wins invite to leading marketing event (April 24, 2017, Novato, Calif.) Alaniz Marketing, a leading Bay Area digital marketing agency HubSpot Gold Partner, announced today that founder Roxanne Alaniz has been invited…

AlanizApril 24, 2017

Inbound Marketing Lead Gen

How to Choose an Inbound Marketing Agency

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. In less than a decade, inbound marketing has grown from a novelty for online businesses to a requirement for just about any business. That’s because the way people buy things has changed. Whether purchasing complex manufacturing…

AlanizApril 25, 2017

Digital Marketing Lead Gen

Digital Marketing Agency Checklist

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. If you’re considering hiring a digital marketing agency to help you grow your business, you’ll have plenty of options to choose from. Finding the right partner can be challenging, and sometimes it’s just a matter of…

AlanizApril 25, 2017

Inbound Marketing Lead Gen

2017 Guide to the Marketing Agency Landscape

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. If you are struggling to succeed at marketing in the digital age, you’re not alone. A 2016 report published by SmartInsights found that 47 percent of businesses are attempting to do digital marketing with no strategy.…

AlanizApril 26, 2017

Inbound Marketing

Buyer Persona Template

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Buyer personas--generalized representations of your ideal customer--are critical to effective digital marketing. Everything from web pages to emails to blogs to ads to social media posts will be more effective when tuned to reach a very…

AlanizApril 26, 2017

Inbound Marketing Boot Camp_ Alaniz Marketing

Careers Company News

Alaniz Marketing Launches Marketing Boot Camp

Program helps marketing and communications students learn real-world best practices to complement studies (May 1, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced the launch of its Marketing Boot Camp to help prepare local college students for careers in digital marketing. The digital…

AlanizMay 1, 2017

Alaniz

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