Alaniz, Author at Alaniz Marketing

Strategy

Databox Review: How to Track Analytics from Multiple Data Sources

What is Databox? Databox wants to eliminate the manual process of copy/pasting data from digital marketing services into a presentation or KPI spreadsheet. Founded by entrepreneurs Davorin Gabrovec and Vlada Petrovic in 2012, their main product is a KPI reporting tool that allows you to create and customize dashboards with…

AlanizJuly 18, 2017

Inbound Sales Boot Camp_ Alaniz Marketing

Careers Company News

Alaniz Marketing Hosts Free Inbound Sales Boot Camp

Program helps emerging and transitioning professionals learn real-world best practices for sales in the digital age (July 21, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area Marketing Agency, announced the launch of its free six week Inbound Sales Boot Camp to help recent graduates, developing professionals, and…

AlanizJuly 21, 2017

Web Development

Can Your E-Commerce Platform Talk to Your CRM, POS, and ERP? Yes!

We’ve heard plenty of our clients complain about siloed information trapped in different platforms. If only our Shopify could talk to our point-of-sale (POS) or enterprise resource planning (ERP) or customer relationship management (CRM). While most software as a service (SaaS) programs like HubSpot, Salesforce and the like have built-in…

AlanizAugust 3, 2017

SEO Strategy Web Development

Website Performance Optimization Tools Overview

This blog post is part of “The Ultimate Guide to SEO” blog series. Many of our clients have done little in the way of SEO optimization when they come to us. We work mainly with B2B companies that are not selling online, and they don’t think about SEO like an…

AlanizAugust 4, 2017

Digital Marketing

How to Use the New LinkedIn Search to Find Leads

LinkedIn recently changed its user interface, and the “advanced” search is no longer available. It used to be next to the primary search field (see below). It is still possible to find highly targeted leads, however, you just have to find your way around the new interface. Here’s how. Older…

AlanizAugust 8, 2017

Account Based Marketing

When to Use Account Based Marketing

Account Based Marketing, or ABM, is a hot topic as of late. The idea is that instead of using traditional inbound marketing where you optimize your efforts to get found by people looking for your product or service, you target specific companies that you believe can most benefit and most…

AlanizAugust 8, 2017

Web Development

TrenDemon Demo Review: How TrenDemon Amps Up Marketing Automation

TrenDemon calls itself a “content marketing attribution and personalization platform,” a kind of companion to marketing automation systems that helps marketers understand, align and automatically improve the impact of their efforts on sales. We sat through a demo of the product and found a lot to like at first glance.…

AlanizAugust 8, 2017

Company News

Alaniz Marketing Announces Partnership with TrenDemon

Content marketing attribution and personalization platform uses machine learning to identify and serve the most valuable content on websites, accelerating conversions (August 10, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced a new partnership with TrenDemon to help clients identify their most effective content…

AlanizAugust 10, 2017

SEO SEO Strategy

What Does an SEO Audit Measure?

This blog post is part of “The Ultimate Guide to SEO” blog series. The search engine has fundamentally changed the way people shop and the way marketers try to reach them. Some 92 percent of people research online as the first step in their search for solutions to personal and…

AlanizAugust 20, 2017

SEO SEO Strategy

Optimizing Website Code for SEO

This blog post is part of “The Ultimate Guide to SEO” blog series. One of the most overlooked aspects of SEO is code optimization. Because user experience is an increasing factor in search rankings, and because page speed is an important factor in user experience rankings, it is important to…

AlanizAugust 23, 2017

Alaniz

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