Alaniz, Author at Alaniz Marketing

Account Based Marketing

Inbound Marketing vs ABM: What’s the Buzz About

There’s been a lot of buzz of lately about account-based marketing (ABM) as a possible next wave in marketing best practices, following the inbound marketing framework that has dominated B2B digital marketing for the past decade. The issue was highlighted when inbound marketing juggernaut HubSpot made a sizable investment in…

AlanizJune 23, 2017

Inbound Marketing Boot Camp Alaniz Marketing Tanner Reyes

Careers

My Experience with Alaniz Marketing’s Inbound Marketing Boot Camp

Overview This year Alaniz Marketing, a digital marketing agency located in Marin County, hosted a pilot program for an Inbound Marketing Boot Camp. This 6-week program is complimentary for Sonoma State University students. Students participating in the Boot Camp independently complete an online Inbound Marketing course, as well as attend…

AlanizJune 27, 2017

Company News

Alaniz Marketing Announces New Client: Oakland Zoo

Award winning zoo picks digital marketing firm for advertising, marketing campaigns (June 28, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced that the Oakland Zoo has selected the firm to manage its digital marketing strategy and execution. The Zoo is home to more…

AlanizJune 28, 2017

Company News

Alaniz Marketing Announces New Client: Annabelle’s Candy

Makers of iconic brands like Abba Zabba, Look, and Rocky Road reboots for new generation (June 28, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced that Annabelle’s Candies has selected the firm to manage its digital marketing strategy and execution. Annabelle’s has been…

AlanizJune 28, 2017

Account Based Marketing

ABM Quick Review: DemandBase Helps You Find Ideal Companies

Account based marketing (ABM), is an enterprise marketing strategy that aims to shorten sales cycles by targeting specific companies (accounts), and then identifying and connecting with the decision makers in these accounts. New platforms on the market automate some or all of this process, providing advanced search capabilities to find…

AlanizJune 30, 2017

Account Based Marketing

Account Based Marketing Technology Overview

If you’re a marketer at a company or agency, you’ve likely heard about account based marketing (ABM). It’s been touted by some as the next step in marketing for the digital age. Inbound marketing was born when customers began researching online before contacting a supplier. Getting found in that process…

AlanizJuly 5, 2017

Account Based Marketing

ABM By The Numbers: Fact or Fantasy?

Account based marketing (ABM) is a hot topic. It seems that the world has just discovered the idea of targeting specific customers instead of hoping they’ll find you online with inbound marketing tactics. ABM isn’t really new, it’s just that up until now, it has only been feasible for large…

AlanizJuly 5, 2017

Databox Partnership with Alaniz Marketing

Company News

Alaniz Marketing Announces Partnership with Databox to Offer Powerful Analytics Dashboard to Clients

Alaniz Marketing and Databox have partnered to deliver better real time analytics to clients (July 18, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced a new partnership with Databox to add Databox’s all-in-one business analytics platform to the agency’s service offerings. Databox aggregates…

AlanizJuly 18, 2017

Inbound Marketing Strategy

HubSpot vs Salesforce: Which CRM is Right for You?

Comparing HubSpot and Salesforce is a little tricky. Salesforce started as a CRM and added marketing automation through the acquisition of Pardot. HubSpot started as a marketing automation platform and added a CRM through its own internal development. The fact that Salesforce was originally designed from the ground-up to support…

AlanizOctober 26, 2017

Alaniz marketing partners with Revenue Conduit

Inbound Marketing Strategy

Why We Love Revenue Conduit for HubSpot-Shopify Integration

What happens when someone shopping on your e-commerce site abandons his or her shopping cart midway through a purchase? Imagine if you could automatically enroll that person in an email workflow, offering personalized messages and incentives to return and complete the purchase. Or say someone visits a product page 10…

AlanizOctober 4, 2017

Alaniz

Check Out Our Authoritative Guides