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Alaniz Marketing Announces New Client: Annabelle’s Candy

By June 28, 2017

Makers of iconic brands like Abba Zabba, Look, and Rocky Road reboots for new generation

(June 28, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced that Annabelle’s Candies has selected the firm to manage its digital marketing strategy and execution.

Annabelle’s has been “creating smiles since 1950” with its Abba Zabba, Big Hunk, Look, Rocky Road and Uno brands.

“Like many successful companies formed before the digital age, Annabelle’s is embracing digital marketing and all that it entails,” said Alaniz principal and founder Roxanne Alaniz. ”We’ve helped many companies successfully navigate this transition.”

Still family owned, the company seeks to introduce its iconic brands to new generations of consumers and to expand its distribution channels. Founder Sam Altshuler began making candy in his kitchen in 1918. His daughter Annabelle was born in 1934, and the current company was formed in 1950–a nice sweet sixteen gift for Annabelle.

About Alaniz Marketing

Alaniz Marketing ( was founded in 2008 to help companies enter and prosper in the world of digital marketing with a full suite of services including website development, advertising, inbound marketing, public relations, lead generation, and more.