Content marketing attribution and personalization platform uses machine learning to identify and serve the most valuable content on websites, accelerating conversions
(August 10, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced a new partnership with TrenDemon to help clients identify their most effective content in the sales process, and serve the right content to the right people based on learned behavior of visitors.
“TrenDemon uses machine learning and artificial intelligence to understand how visitors become customers online,” said Andrew Erickson of Alaniz Marketing. “We use that data to help companies serve their web visitors the content that is most likely to help them through the buyer’s journey.”
Trendemon tracks online behavior so marketers can see the natural progression visitors have on a website before becoming a customer. Once the buyer’s journey is understood, TrenDemon displays real-time personalized content recommendations to maximize conversions and reduce bounce rates.
“Alaniz Marketing is taking content marketing to a new level of sophistication with this technology,” said Halel Porat, VP Customer Success at TrenDemon. “It’s proven to accelerate sales cycle and improve the return on investment for marketing budgets.”
Understanding content performance allows users to optimize future content campaigns accordingly to increase traffic, leads, and revenue. Adding TrenDemon to Alaniz’ service offerings will aid clients in correctly evaluating ROI from traffic sources and top performing content.
About Alaniz Marketing
Alaniz Marketing (www.alanizmarketing.com) was founded in 2008 to help companies enter and prosper in the world of digital marketing with a full suite of services including website development, advertising, inbound marketing, public relations, lead generation, and more.