Alaniz Marketing Partner Andrew Erickson to Speak at HubSpot Partner Day 2017
Agency’s success helping clients boost sales draws invitation to leading marketing platform event
(April 24, 2017, Novato, Calif.) Alaniz Marketing, a leading Bay Area digital marketing agency HubSpot Gold Partner, announced today that partner Andrew Erickson has been invited to speak at HubSpot’s annual partner day.
Erickson will join a panel on the topic, “Selling, Pricing and Packaging Full Funnel Retainers,” on April 26. He will discuss how Alaniz Marketing has pioneered efforts to better align marketing and sales organizations and processes for clients.
“The online revolution has pushed sales teams to a much later role in the purchase process,” Erickson said. “Today, marketing must understand and meet specific sales qualification requirements, and the sales and marketing organizations must be in sync as never before.”
Marketing agencies have traditionally helped companies build brand awareness and generate leads, and then hand customer information over to the sales team. But today’s customers research online long before contacting a company directly, and are wary of sales pitches. As a result, marketing efforts need to guide online visitors and use finely-tuned metrics to detect when someone is ready for a sales relationship.
Alaniz Marketing has been helping sales and marketing teams work together to streamline sales “funnel flow,” helping companies deliver the right information to the right person at the right time as they engage in online research and shopping.
About Alaniz Marketing
Alaniz Marketing (www.alanizmarketing.com) was founded in 2008 to help companies enter and prosper the world of digital marketing with a full suite of services including website development, advertising, inbound marketing, public relations, lead generation, and more.
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