Inbound Marketing Blog | Alaniz Marketing

Digital Marketing Lead Gen

Harness the Power of Social Media for Your Business

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Social media marketing continues to be a challenge for most businesses. Most owners or marketers do not have time to tweet and post and yet after seeing the power of social media with a simple “selfie”…

RoxanneMarch 22, 2014

Advertising Digital Marketing

4 Ways to Get Started with Digital Advertising

Feeling a little perplexed about digital advertising? Here are a few easy ways to get started! We all know that times have changed. The effectiveness of traditional advertising has been on the decline for a while now. When I look at my life it’s easy to see why:…

Andrew EricksonMarch 4, 2014

Guide to PR Public Relations

How to Write an Effective Press Release

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Use these tips to write a newsworthy press release that will grab a reporter's attention. Press releases have gotten a bad rap. It’s easy to see why. When I was a reporter, I saw my share…

AlanizFebruary 13, 2014

PR Tech Public Relations

Vocus Vs. Meltwater: PR Database Features We Couldn’t Live Without

Vocus Vs. Meltwater: The abridged story of our agency's switch to Vocus and rapid return to Meltwater After two years with Meltwater, I decided to give Vocus a shot for our agency’s PR database and media-monitoring platform. We’ve been happy with Meltwater, but Vocus seemed to offer some additional features…

Andrew EricksonDecember 27, 2013