Alaniz Marketing Blog

marketing is redheaded stepchild
Sales Gets All the Credit and Marketing is the Red Headed Stepchild Strategy

Sales Gets All the Credit and Marketing is the Red Headed Stepchild

I've worked with many sales-driven organizations where the marketing department is the red-headed stepchild. After all, it's sales that drives the revenue, right? Marketing just eats through budgets and promotes the brand (whatever that means). Meanwhile sales is doing all of the heavy lifting. The fundamental flaw in this scenario…
Andrew Erickson
May 11, 2014
5 Ways to Improve Clinical Trial Patient Recruitment
5 Ways to Improve Clinical Trial Patient Recruitment Clinical Trial RecruitmentDigital MarketingInbound Marketing

5 Ways to Improve Clinical Trial Patient Recruitment

Over the course of the last several years, it has become more and more difficult to fill clinical research studies.  Several factors are at play here: Traditional advertising doesn't yield the same results as it used to.  Sponsors are tighter with their advertising budgets.  IRB regulations limit the ability to…
Andrew Erickson
May 9, 2014
The Top 5 “Need-to-Knows” When Buying Digital Radio Advertising
The Top 5 “Need-to-Knows” When Buying Digital Radio Advertising Uncategorized

The Top 5 “Need-to-Knows” When Buying Digital Radio Advertising

Pandora, Spotify, Google All Access Radio, iTunes... and the list goes on:  24/7 music available to listeners commercial free, well, mostly commercial free. There are many choices for advertisers to reach digital or internet music listeners.  Determining which media player, app, or which music network is right for your campaign…
Roxanne
May 7, 2014