Alaniz Marketing Blog

5 Ways to Improve Clinical Trial Patient Recruitment
5 Ways to Improve Clinical Trial Patient Recruitment Clinical Trial RecruitmentDigital MarketingInbound Marketing

5 Ways to Improve Clinical Trial Patient Recruitment

Over the course of the last several years, it has become more and more difficult to fill clinical research studies.  Several factors are at play here: Traditional advertising doesn't yield the same results as it used to.  Sponsors are tighter with their advertising budgets.  IRB regulations limit the ability to…
Andrew Erickson
May 9, 2014
The Top 5 “Need-to-Knows” When Buying Digital Radio Advertising
The Top 5 “Need-to-Knows” When Buying Digital Radio Advertising Uncategorized

The Top 5 “Need-to-Knows” When Buying Digital Radio Advertising

Pandora, Spotify, Google All Access Radio, iTunes... and the list goes on:  24/7 music available to listeners commercial free, well, mostly commercial free. There are many choices for advertisers to reach digital or internet music listeners.  Determining which media player, app, or which music network is right for your campaign…
Roxanne
May 7, 2014
Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy
Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy AdvertisingHispanic MarketingStrategy

Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy

The Latino market offers a tremendous opportunity for brands in the United States. According to the Census Bureau, the Latino or Hispanic population in the U.S. is 53 million people strong. From 2003 to 2012, U.S. spending on Hispanic media tripled from $2.8 billion to $7.9 billion, with the majority…
Roxanne
May 6, 2014