Marketing Blog | Strategy, AI & Growth Insights

Hispanic Marketing: How Country of Origin and Generation Affects Advertising Strategy

The Latino market offers a tremendous opportunity for brands in the United States. According to the Census Bureau, the Latino or Hispanic population in the U.S. is 53 million people strong. From 2003 to 2012, U.S. spending on Hispanic media tripled from $2.8 billion to $7.9 billion, with the majority…

RoxanneMay 6, 2014

Careers

How to Get a Job in Marketing – A Guide for Young Pros

If you're a young professional looking to launch a marketing career, this is the time. The last ten years has seen incredible changes in our industry due to the digital movement and access to information. Greater access to information has not only changed marketing, but has given young professionals the…

RoxanneMay 5, 2014

Digital Marketing Lead Gen

Harness the Power of Social Media for Your Business

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Social media marketing continues to be a challenge for most businesses. Most owners or marketers do not have time to tweet and post and yet after seeing the power of social media with a simple “selfie”…

RoxanneMarch 22, 2014

Advertising Digital Marketing

4 Ways to Get Started with Digital Advertising

Feeling a little perplexed about digital advertising? Here are a few easy ways to get started! We all know that times have changed. The effectiveness of traditional advertising has been on the decline for a while now. When I look at my life it’s easy to see why:…