Marketing Blog | Strategy, AI & Growth Insights

Strategy

How to Measure Marketing ROI: Downloadable CEO Marketing Dashboard

As marketers, we're used to complex campaigns that cross multiple marketing channels and have a ton of moving parts. We manage websites, blogs, design assets, content production, social media, advertising, paid search, SEO, public relations and the list goes on. All of the reports, metrics, and analytics that we have…

Andrew EricksonMay 20, 2014

Advertising Digital Marketing Inbound Marketing

Marketing Company vs. Advertising Agency – Which is Best for you?

If you're confused about the difference between a marketing company and advertising agency, it might be a good idea to look at some of the main differences between the two. Check out our article on how to qualify a digital marketing agency with a Digital Marketing Agency Checklist. An advertising…

AlanizMay 17, 2014

Digital Marketing Inbound Marketing Strategy

Can You Make Money Using LinkedIn?

The Internet has put more decision making control in the hands of the consumer than ever before. People do research before they decide who to do business with. Social media was never considered to be of value for business until recently, but internet users now spend four times more time…

AlanizMay 17, 2014

Strategy

Sales Gets All the Credit and Marketing is the Red Headed Stepchild

I've worked with many sales-driven organizations where the marketing department is the red-headed stepchild. After all, it's sales that drives the revenue, right? Marketing just eats through budgets and promotes the brand (whatever that means). Meanwhile sales is doing all of the heavy lifting. The fundamental flaw in this scenario…

Andrew EricksonMay 11, 2014