Alaniz Marketing Blog

So, you’ve recently spent a lot of money on either marketing automation software, an inbound marketing strategy, or maybe even both. I’m sure the questions “Are these investments worth it?” “Do these strategies work?” have come up quite often. What can you do to generate the results you’re looking for?

I've recently spoken with marketing directors at several companies that were excited about the power of inbound marketing, but were having a problem selling company management on the idea of inbound marketing. I suggested they build a case for the value of inbound marketing and apply a "stealth approach" by mixing a little inbound marketing…

Purchasing a marketing and sales software tool like HubSpot may seem like the answer to all of your problems. Your excitement at having such a powerful tool may be quickly curbed by lackluster results.

Imagine taking an important meeting with a potential new business partner. Would you go into the meeting cold? Or would you do research in order to know exactly who you are potentially doing business with? As a leader in your company, your answer is probably the latter. In today's day and…