Alaniz Marketing Blog

If I have learned one thing during my time here at Alaniz Marketing, it's that when it comes to inbound marketing; it's either all or nothing. That may seem a bit dramatic, but give me a chance to explain. Before my dive into the world of inbound, I was lucky…

As marketers we spend time creating content, running our marketing campaigns, keeping a consistent blogging schedule, promoting content on social media, etc. The list goes on and on. With all these tasks to complete, it can be easy to lose sight of our goals. Sure, you know what monthly, quarterly,…

As companies realign their marketing strategies to reflect inbound best practices, marketing dollars are beginning to shift away from traditional outlets like PR, print, radio & TV advertising, and cold calling. Unfortunately, the skill sets of internal marketing teams often lag behind. For some organizations, the time and resources needed…

Does the idea of developing an inbound marketing strategy at your company have you nodding and scratching your head while thinking “most interesting”? It may be time to take the leap into the exciting world that is inbound marketing!  With 3 of 4 marketers worldwide prioritizing an inbound marketing model, you…