Marketing Blog | Strategy, AI & Growth Insights

Digital Marketing Inbound Marketing Strategy

How to Convert Leads in Different Stages Sales Funnel

A goal for marketers is gathering leads that salespeople can convert into customers. How do you know when a lead is ready to be passed off to sales? The answer depends on what stage the lead is in the marketing funnel. The marketing funnel is a system used by marketers…

AlanizJune 12, 2014

Digital Marketing Inbound Marketing Lead Gen

An Introduction to Lead Scoring and Segmentation

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. As marketers, a major part of our job is to generate leads for our company. Leads represent opportunities. Opportunities convert into customers. And more customers means more revenue. Mission accomplished! Ironically--as we get more and more…

Andrew EricksonJune 11, 2014

Digital Marketing Inbound Marketing

How to Write Blog Content that Goes Viral

There is no better feeling in marketing than to watch your creation take on a life of its own. An idea sparks, smolders, and ignites - then the next thing you know you have a full-blown wildfire. If only every blog we wrote did that! The fact is, the viral…

Andrew EricksonJune 9, 2014

Digital Marketing Inbound Marketing

How to Convert Website Visitors into Qualified Leads

Marketers are often asked how to increase traffic on websites, but the question is really how to increase leads. As a matter of fact, you could have an exponential increase in traffic to your site, but that doesn't necessarily mean increased business unless you convert visitors into leads and leads…

AlanizJune 7, 2014