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Digital Marketing Inbound Marketing Lead Gen

Marketing Automation—Do you need it?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. It wasn't long ago that marketing automation was an expensive enterprise application reserved for large established companies. Now it's a marketing necessity and high-rev sales machine for companies of all sizes. It's estimated that 80 percent…

Andrew EricksonSeptember 29, 2014

Digital Marketing Inbound Marketing

Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place

Every serious user of the internet has at one time or another speculated on what day or time of day would be the best time to post a tweet or notification on Facebook or another social media platform. When you're doing business with the aid of social media, you want…

Andrew EricksonSeptember 29, 2014

Strategy

How Much Does It Cost to Send a Press Release?

This blog post is part of “The Ultimate Guide to Public Relations” blog series. The cost of sending out a press release can be a little shocking for first timers. Sending out a simple news release seems like a relatively straight-forward task. So what’s with the high cost PR agencies…

Andrew EricksonSeptember 16, 2014

Digital Marketing Inbound Marketing Lead Gen

Visitor Intelligence – How to See Who is Visiting Your Website

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. For every 100 visitors to your site, only two or three will identify themselves. The other 97 will move on without a trace and most website owners will never know they were there. A short time…

Andrew EricksonJuly 31, 2014