Alaniz Marketing Blog

IIn today's digital world, marketers have the ability to track hundreds of different inbound marketing metrics, and almost all of them measure something of some kind of value. These include organic traffic, MQL's, SQL's, blog, landing page, and email analytics, social media engagement and the list goes on and on. The problem is that…

You know that your marketing team tracks many different metrics to better understand what’s working and what’s not, to constantly improve your marketing campaigns. They look at website visits, conversion rates, blog post shares, email open rates, email click-through rates, etc. The list is seemingly endless. So, which metrics should…

Investing in inbound marketing is not a one time transaction that will rake in boatloads of money. A successfully integrated inbound strategy is no drop in the bucket! Why, then, are so many marketers (3 out of 4 globally to be exact) prioritizing inbound in their overall strategy? More importantly, how…

If you are a CEO or marketer in a B2B company and you think that storytelling doesn’t play an important part in your marketing strategy, think again. Good storytelling is by no means, restricted to the B2C world. While the themes and characters will be different, a good story can be…