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Digital Marketing Inbound Marketing Lead Gen

SharpSpring Review: How Much Should Marketing Automation Cost?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Pardot, and Marketo watch out! SharpSpring is the X factor in the marketing automation game right now and is making tracks across the industry with their platform, dynamic features, and capped pricing model. Today’s marketing…

Andrew EricksonOctober 1, 2014

Strategy

Prepare for CES with Pre-Show Outreach

This blog post is part of “The Ultimate Guide to Public Relations” blog series. The International Consumer Electronic Show (CES) is a world-renowned technology tradeshow held in Las Vegas at the beginning of each year. We thought it would be a great idea to give advice about pre-trade show outreach…

AlanizSeptember 30, 2014

Strategy

Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot’s a great company. The marketing platform, service, support, training - are all world class. So why did I just downgrade our subscription? Looking back, it basically came down to the fact that Hubspot didn’t offer…

Andrew EricksonSeptember 30, 2014

Digital Marketing Inbound Marketing Lead Gen

Marketing Automation—Do you need it?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. It wasn't long ago that marketing automation was an expensive enterprise application reserved for large established companies. Now it's a marketing necessity and high-rev sales machine for companies of all sizes. It's estimated that 80 percent…

Andrew EricksonSeptember 29, 2014