Marketing Blog | Strategy, AI & Growth Insights

Marketing Automation Platform SharpSpring

Digital Marketing Lead Gen

The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Marketo, Pardot, Oracle Eloqua are the heavy hitters of the marketing automation world and are widely considered the best marketing automation platforms. While they share many similarities, each have features that make them unique which…

AlanizOctober 30, 2014

Digital Marketing Public Relations

Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?

With Google’s Panda and Penguin search algorithm updates discrediting backlinks provided by sending press releases, is it still worth it to send them? The challenge in marketing today is keeping up with the ever-changing trends, which includes keeping up with the worth of a press release. Before Google released its…

AlanizOctober 30, 2014

Web Development

How Much Does a Website Cost? Understanding The Key Cost Drivers

A website's cost can be difficult to calculate. Technology has advanced to the point where websites range in price from $100 "do-it-yourself" projects, to projects that cost well over $100k and require an entire team of highly skilled individuals. The difference between the two extremes is the amount of time and expertise invested to important website development tasks. These…

AlanizOctober 27, 2014

Digital Marketing Inbound Marketing

Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return

It is no secret that establishing a presence on social media is a best practice for businesses of all sizes. Social media channels such as Facebook and Twitter offer unique brand-to-user connections that, if leveraged properly, can seriously impact your bottom line. This being said, many people have a false perception…

AlanizOctober 20, 2014