Alaniz Marketing Blog

Penguin-Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?Google-search-algorithm-update
Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda? Digital MarketingPublic Relations

Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?

With Google’s Panda and Penguin search algorithm updates discrediting backlinks provided by sending press releases, is it still worth it to send them? The challenge in marketing today is keeping up with the ever-changing trends, which includes keeping up with the worth of a press release. Before Google released its…
Alaniz
October 30, 2014
How Much Does a Website Cost? Understanding The Key Cost Drivers
How Much Does a Website Cost? Understanding The Key Cost Drivers Web Development

How Much Does a Website Cost? Understanding The Key Cost Drivers

A website's cost can be difficult to calculate. Technology has advanced to the point where websites range in price from $100 "do-it-yourself" projects, to projects that cost well over $100k and require an entire team of highly skilled individuals. The difference between the two extremes is the amount of time and expertise invested to important website development tasks. These…
Alaniz
October 27, 2014
Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return
Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return Digital MarketingInbound Marketing

Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return

It is no secret that establishing a presence on social media is a best practice for businesses of all sizes. Social media channels such as Facebook and Twitter offer unique brand-to-user connections that, if leveraged properly, can seriously impact your bottom line. This being said, many people have a false perception…
Alaniz
October 20, 2014