Alaniz, Author at Alaniz Marketing

Public Relations Tradeshow

PR Expert Shares Tips for Public Relations Success at CES

On January 9, 2018, nearly 200,000 people will arrive in Las Vegas to shop for and to promote the hottest new consumer electronics products at CES. That includes more than 7,000 members of the media. CES 2017 received 59,969 media mentions and more than 69 billion impressions in January alone.…

AlanizNovember 17, 2017

Digital Marketing

10 Questions to Ask Customers for Powerful Video Testimonials

According to a survey by Nielsen, “word-of-mouth” is the most trusted source of marketing with 84 percent of buyers saying that’s what they trust most. This is nothing new. People have trusted recommendations from friends, family, and neighbors for generations. Why? Because we trust that the source is trying to…

AlanizDecember 11, 2017

Company News

Alaniz Marketing Earns 5 Stars on Business Buyers Guide Clutch

If your business isn’t going digital, it’s not going to succeed. The current technological landscape is rapidly changing, and companies of all sizes need to learn to keep up with the new marketing opportunities and challenges at hand. That’s the mantra on which Alaniz has operated for our first…

AlanizFebruary 14, 2018

Company News

Alaniz Marketing Announces Acquisition of Sensible Marketing

Alaniz Marketing Announces Acquisition of Sensible Marketing to Support Growth and Expand Services Bay Area firm snaps up Phoenix counterpart to add capacity, extend reach (November 8, 2016, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced the acquisition of Sensible Marketing, a Phoenix, Arizona.,…

AlanizNovember 8, 2016

Inbound Marketing

How Marketing Can Help Sales Close Deals Faster

“I’m so glad I found you.” Those are the words that companies want to hear from customers when they make a purchase. Customers are paying for your product or service because it helps them solve a critical personal or business problem. The value you deliver far exceeds the price that…

AlanizDecember 14, 2016

Inbound Marketing

How to Use Data to Hire Better Salespeople

You could say that HubSpot wrote the book on software sales training. The company’s Chief Revenue Officer Mark Roberge wrote one, called The Sales Acceleration Formula. In the book, Mark documents how he used data to come up with a solid predictor of a salesperson’s potential and performance. Top 5…

AlanizDecember 15, 2016

Inbound Marketing

Marketing-Sales Collaboration Fills the Funnel with Better Leads

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Sales and marketing teams in many companies are locked into a kind of cold war--sales doesn’t think marketing hosts swanky events and spends big bucks on creative campaigns; while marketing thinks salespeople are over compensated and…

AlanizDecember 16, 2016

Inbound Marketing

Sales and Marketing: Share the Funnel to Move the Funnel

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Digital marketing recognizes how the way people buy products has changed. Search engines have become so useful in helping people find information and solutions on their own, that the vast majority of B2B and B2C buyers…

AlanizDecember 19, 2016

Inbound Marketing

The Sales Acceleration Formula: Engineering Your Sales Team

In his book, The Sales Acceleration Formula, HubSpot’s first sales leader Mark Roberge comes pretty close to delivering the promise of the book--a scientific formula for building a successful sales team. He doesn’t actually present a formula that will work for every company or business, but he does explain how…

AlanizDecember 20, 2016

Inbound Marketing

Use Sales Team to Create Buyer Personas and Better Conversion Rates

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Buyer personas are at the heart content marketing. Buyer personas are detailed profiles of a company’s idea customers, the ones most likely to want and need a company’s product or service. The idea is that marketers…

AlanizDecember 21, 2016