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Alaniz Marketing Announces Acquisition of Sensible Marketing

By November 8, 2016April 27th, 2017Company News

Alaniz Marketing Announces Acquisition of
Sensible Marketing to Support Growth and Expand Services

Bay Area firm snaps up Phoenix counterpart to add capacity, extend reach

(November 8, 2016, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced the acquisition of Sensible Marketing, a Phoenix, Arizona., digital marketing agency focused on inbound marketing. The acquisition adds several inbound accounts using the HubSpot marketing automation platform to the Alaniz roster.

“Sensible Marketing is a pioneering inbound marketing agency and this merger strengthens our expertise and our client base in that area,” said Alaniz founder Roxanne Alaniz. “We’re experiencing a high demand for inbound services, and Sensible Marketing gives us the added capacity we need.”

Inbound marketing is based on the changing business landscape where shoppers research online long before contacting a supplier. Marketing automation platforms like HubSpot simplify and operationalize the process of attracting web traffic from those searchers and nurturing anonymous web visitors into known leads and customers.

As a part of the acquisition, Sensible Marketing Chief Inbound Officer Larry Levenson, a HubSpot Accredited Trainer and HubSpot Certified Partner, Designer, Marketer, and Salesperson will join the Alaniz team as an Inbound Marketing Consultant.

“Alaniz has built a great reputation for helping clients find the right growth strategy, and connecting them with the processes and tools they need to accelerate their businesses,” said Larry. “Their expertise in digital advertising, social marketing, sales training, and content development give us more to offer our inbound clients.”

About Sensible Marketing
Sensible Marketing was founded in 2011 to empower B2B service companies using HubSpot to increase ROI; as well as to help businesses new to marketing automation systems to improve their lead generation and meet business goals.

About Alaniz Marketing
Alaniz Marketing ( was founded in 2008 to help companies enter and prosper the world of digital marketing with a full suite of services including website development, advertising, inbound marketing, public relations, lead generation, and more.

For more information please contact:

Andrew Erickson
Partner, Alaniz Marketing
Email Contact Form
Phone: (415) 892-5252