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Content Marketing Digital Marketing Inbound Marketing Strategy

What Is Content Marketing And How Can It Help Your Business?

Content marketing helps businesses get found online. I belong to a networking group. We’re supposed to refer business to one another. Each time I describe what I do—content marketing lead generation—peoples’ eyes cloud and they nod. The nod says, “I want you to think I know what you’re talking about.”…

AlanizAugust 17, 2015

Guide to PR Public Relations Tradeshow

Ban The Booth Babes, Get Qualified Leads At Trade Shows

This blog post is part of “The Ultimate Guide to Public Relations” blog series. If you want to get qualified leads at Trade Shows, ban the both babes. The San Francisco Chronicle ran a story in June indicating that tech companies are moving away from using attractive female models, aka “booth…

AlanizJuly 20, 2015

Digital Marketing Inbound Marketing

You May Not Know It, But Your Marketing Team Needs An English Major

I was an English major in college. Reading and writing were about the only things I was good at. But the question everyone asked English majors (and just about every other liberal arts major) back then was, “what are you going to do with it?” The most common answer was…

AlanizJuly 17, 2015

Digital Marketing Inbound Marketing Lead Gen

Why Truth is the Best Content Marketing [Tips]

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Truth is the best content marketing, especially inbound marketing for the business to business world. What does this mean? It’s not about truth in a preachy way. It means that the best way to attract qualified…

AlanizJune 19, 2015