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Strategy

Alaniz Quick Guide to Stock Photography Image Rights

Image usage rights are no joke! I have heard numerous stories of other agencies and businesses receiving cease and desist letters accompanied with threats of lawsuits if the violator does not voluntarily meet their $5K payment demand for damages. Ouch! Normally an image rights violation isn’t an intentional act to…

Andrew EricksonSeptember 16, 2015

Digital Marketing Inbound Marketing Strategy

Let’s Put An End to Odometer Marketing

I’m sorry, but no one cares about your experience. OK, I am exaggerating to make a point. Companies like to talk about how long they have been in business, or about how many cumulative years of experience their team has under its collective belt. “60 years of combined experience;” “serving…

AlanizSeptember 11, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Content Discovery as Content Marketing: A New Approach to Amplify Content

Last year, businesses spent a reported $135 billion on creating new digital marketing content. According to the Content Marketing Institute, 93 percent of B2B marketers use content marketing, yet less than half (42 percent) say that they are effective at it. Among the challenges B2B content marketers face, the top…

AlanizSeptember 8, 2015

Guide to PR Public Relations

Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention

This blog post is part of “The Ultimate Guide to Public Relations” blog series. With public relations professionals outnumbering journalists nearly 5:1, pitching to the press can feel like a blood sport. A survey of 500 leading digital publishers conducted by the Harvard Business Review found that on average, 45…

AlanizSeptember 1, 2015